Brand Coordinator

About the Brand

PÜR is a results-driven beauty label focused on simplifying routines with multi-use products made for everyday life. Known for blending skincare benefits with complexion expertise, the brand is used by both professional makeup artists and everyday consumers. As part of Astral Brands, it reaches customers through major retail, ecommerce, professional, and international channels, including Amazon, Ulta Beauty, Macy's, and specialty retailers around the world.

Role Summary

The Brand Coordinator will support the delivery of PÜR’s brand strategy across innovation, product launches, retail, ecommerce, social media, community management, and consumer experience. This is a highly collaborative role that works closely with Brand, Sales, Ecommerce, Creative, Operations, and Product Development teams to help introduce products, support retail programs, manage marketing initiatives, and maintain a consistent customer experience across channels.

The position is best suited for a highly organized, analytical, proactive person who enjoys building content and wants exposure to all areas of beauty brand development. It is especially relevant for someone aiming for a future career in Brand Management, Sales, or Brand Marketing.

Core Responsibilities

• Assist with planning and execution of new product launches from the initial concept stage through commercialization.
• Organize launch schedules, project deliverables, and communication among marketing, creative, sales, operations, and product development teams.
• Help prepare launch tools such as retailer decks, product briefs, sales collateral, and training materials.
• Monitor launch progress and keep projects moving according to timeline.
• Contribute to competitor reviews, market trend analysis, and innovation initiatives.
• Support seasonal campaigns, promotional activities, and other brand programs.
• Help create marketing recaps, business updates, and performance reporting.
• Maintain marketing calendars, timelines, and internal organization systems.
• Coordinate creative requests and manage approval workflows.
• Help keep brand messaging aligned across all channels and partners.
• Support the brand’s Amazon, retail, QVC, and international businesses through day-to-day execution.
• Assist with Amazon promotions, content updates, review tracking, competitor monitoring, and reporting.
• Coordinate product page content, visuals, copy, and merchandising assets for Amazon and key retail partners.
• Help execute retailer-specific initiatives, launches, promotional events, assortment updates, and digital merchandising projects.
• Work with Sales, Ecommerce, Creative, and Operations teams to ensure assets and products are delivered accurately and on time.
• Track sales results, customer feedback, ratings, and reviews to surface trends and improvement opportunities.
• Support international distributor communication by organizing marketing assets, product details, training materials, launch support, and business updates.
• Help maintain clear communication with global partners to support consistent brand presentation across markets.
• Create reports and business summaries that highlight channel performance and growth opportunities.
• Help manage the social media content calendar and community engagement efforts.
• Support content development for Instagram, TikTok, Amazon, retailer channels, and emerging platforms.
• Record and edit short-form videos such as tutorials, product demos, trend content, event coverage, and behind-the-scenes clips.
• Act as an on-camera brand representative when required.
• Monitor comments, direct messages, consumer discussions, and community feedback.
• Support influencer gifting, creator partnerships, and content tracking activities.
• Review product feedback across ecommerce and retail platforms.
• Identify recurring consumer insights and share them with internal teams.
• Assist with review-generation and consumer advocacy programs.
• Help maintain a positive customer experience across all digital touchpoints.
• Coordinate logistics for trade shows, retailer events, influencer activations, and brand experiences.
• Manage samples, shipping, and event-related materials.
• Support event planning and onsite execution as needed.
• Represent the brand professionally at industry and consumer-facing events.

Qualifications

• A bachelor’s degree in Marketing, Business, Communications, Merchandising, or a similar discipline is required.
• Relevant experience of 1 to 3 years in beauty, consumer products, ecommerce, retail marketing, sales support, influencer marketing, or a comparable area is preferred.
• Strong planning and project coordination abilities.
• Excellent attention to detail and the ability to juggle multiple priorities at once.
• Comfort with interpreting sales data and performance metrics.
• Strong written and verbal communication skills.
• Working knowledge of Microsoft Excel, PowerPoint, Google Workspace, and project management software.
• Ability to create, film, and edit short-form social content.
• Confidence appearing on camera and representing a brand online.
• Familiarity with Amazon, Shopify, TikTok, Instagram, CapCut, Canva, or influencer tools is an added advantage.
• Strong interest in beauty, skincare, consumer behavior, and brand development.

What Success Looks Like

Success in this role means supporting important launches and go-to-market work, delivering accurate reporting, and acting as a dependable partner to Brand, Sales, Ecommerce, and Operations. It also includes improving execution across Amazon, retail, and digital channels, contributing useful consumer insights, creating engaging content, and driving projects from idea to completion with strong attention to quality.

Why This Role Stands Out

This opportunity provides broad exposure to the full process of building a beauty brand, from innovation and product development to retail partnerships, social media, customer engagement, and sales strategy. The role offers close interaction with senior leadership, practical experience across multiple functions, and the chance to build skills that can lead to future growth in brand management, ecommerce, sales, or general management.

Additional Information

This position is based in Atlanta, GA and is hybrid in nature. It reports to the Senior Brand Director. The role is full-time and on-site/hybrid work expectations are reflected in the location details. The company information, application portal references, and applicant counts were not included here.