Principal Associate - Demand

About the Company

Myntra is a major Indian fashion and lifestyle platform that blends technology with creativity. As an early mover in fashion e-commerce, the company focuses on doing things differently and building new possibilities for self-expression and style in India.

The organization values bold thinking, quick execution, and teamwork. It encourages experimentation, continuous evolution, and a merit-based, inclusive workplace where curiosity is welcomed and people are supported with the right tools and freedom to grow.

From its origins as a customization business in 2007 to its current position as a fashion and technology leader, Myntra is looking for people who want to grow with the business and contribute to its next stage of expansion.

About the Team

This position sits within the monetisation and Brand Solutions function. The team is responsible for generating advertising and monetisation revenue by building brand-led solutions for partner companies. It works to create visibility and return on investment across the Myntra app, website, and social channels.

Role Overview

The role is focused on managing category-level monetisation outcomes, developing business opportunities with brands, and ensuring campaigns and revenue plans are executed smoothly. The person in this role will work closely with internal teams and external brand partners to deliver targets and resolve issues quickly.

Responsibilities

• Own and achieve monetisation targets for the assigned category.
• Build a strong sales pipeline of brand prospects and close opportunities at a healthy conversion rate.
• Prepare and refresh pitch decks tailored to the category and target brands.
• Create detailed media plans aligned to each brand’s planned spend.
• Coordinate with internal stakeholders to execute monetisation plans end to end, including ad serving, reporting, and related operations.
• Develop monthly plans against targets, track actual performance, and address any gaps between plan and results.
• Identify issues early, raise them proactively, and work toward solutions that protect plan achievement.
• Conduct monthly business reviews with key brands to identify gaps and support future-month performance.
• Follow internal processes carefully and keep escalations to a minimum.
• Collaborate with the wider team on shared initiatives and cross-functional projects.
• Build long-term relationships with accounts and help grow their business on the Myntra platform.
• Ensure billed monetisation activity is accurately accrued and revenue leakage is kept to a minimum.

Qualifications and Experience

The ideal candidate should hold an MBA from a Tier 1 or Tier 2 college and have 3 to 5 years of overall work experience. At least 2 years of experience in business development or sales within a digital company is mandatory.

Desired Profile

Preference will be given to candidates with exposure to the e-commerce industry. The role calls for someone who strongly reflects Myntra’s values, is eager to learn, takes ownership, and brings a proactive, self-driven mindset. A go-getter attitude, strong interpersonal and communication ability, solid problem-solving and prioritisation skills, attention to detail, and confidence in negotiation and persuasion are important for success.

Additional Information

This is a full-time onsite role based in Bengaluru, Karnataka, India. No stipend or salary details were provided in the source content.

Education Requirement

UG