Sales Advisor

Role overview

As a Sales Advisor with H&M, you will be central to delivering a strong in-store experience. Your day will involve greeting shoppers, helping them navigate the store, highlighting products, and making sure the customer leaves with what they need. You will work in line with the brand’s values and contribute to both team performance and overall business success.

Key responsibilities

• Use your knowledge of fashion and merchandise to help customers make confident buying decisions.
• Work closely with colleagues to provide consistent service throughout the customer journey.
• Keep the sales area and stockroom neatly arranged, replenished, and visually appealing.
• Assist with store opening and closing routines when required.
• Present yourself professionally and reflect the brand positively in every customer interaction.

Team environment

You will be part of the store team, which forms the front line of the business. In larger stores, this team may include Sales Advisors, Department Managers, Store Managers, Visual Merchandisers, Assistant Store Managers, Cash Office Responsible, and Delivery Responsible. You will also interact with the wider area team across stores to share knowledge and support performance. The role focuses on helping customers feel confident, express their style, and access fashion that is both current and sustainable.

Candidate profile

The ideal candidate should already have experience in customer service, especially in fashion, retail, or a closely related environment. You should enjoy helping people, be enthusiastic about fashion, and be motivated by delivering a great in-store experience and supporting sales. Success in this role also depends on being comfortable in a fast-moving, team-oriented setting, communicating well, showing creativity and curiosity, and being willing to learn new store technologies. Flexibility and a hands-on approach are also important.

About the company

H&M Group is a global fashion business made up of several strong brands and ventures. The company focuses on combining great design, accessible pricing, and sustainable solutions without compromise. Its customers are at the center of decision-making, and its culture is built around shared values, inclusion, and a long-term vision for a more sustainable and inclusive fashion industry.

Why this role may appeal to you

• Inclusive workplace that welcomes people from many different backgrounds.
• A values-led culture shaped by seven core principles.
• Opportunities to grow within a large global talent network.
• Health insurance and wellbeing support for you and your family.
• Employee discount on H&M Group brands.
• Five working days per week to support work-life balance.

Additional information

This opening is for a full-time and part-time position in the store. The role reports to the Department Manager. The hiring process is designed to be fair and competency-based, and applicants are asked not to include a cover letter.

Privacy notice

Applicants should note that personal data will be processed in accordance with the company’s Privacy Notice.