Sales Associate

Position overview

The role focuses on representing the brand in-store and driving sales through excellent customer interaction and a strong retail experience. It also includes operational support such as store upkeep and maintaining visual merchandising standards as directed by the store manager or assistant store manager.

Customer service

• Welcome shoppers and help them find products that suit their needs.
• Turn casual browsers into actual purchasers through effective engagement.
• Encourage customers to join the company’s Club Apparel loyalty program to support repeat business.
• Deliver service at the company’s required standard and follow the GUEST selling approach: Greet, Understand, Explain, Sell, Thank.
• Stay informed about the group’s different brands to support cross-selling and suggestive selling.
• Maintain a neat, polished, and professional appearance at all times.
• Be prepared to work longer hours during promotional sale periods.
• Keep product knowledge current and help reduce stock loss.

Merchandise and store operations

• Arrange stock neatly and display it according to store standards so it attracts customers.
• Follow visual merchandising instructions and ensure clearance stock norms are respected.
• Track stock coming in and going out and keep the related records up to date.
• Operate the POS and billing counter efficiently.
• Count and balance cash at the start and end of shifts.
• Handle receipts, refunds, and change accurately.
• Accept and process payments via cash, cards, vouchers, and automatic debit methods.
• Remain alert to store security at all times and avoid any negligence.
• Be open to rotating shifts and overtime as required by business needs.
• Follow SOPs and loss prevention procedures carefully.
• Keep sales figures confidential and do not share them with outside parties.