Communications Assistant

Role overview

This is a junior-level position within Trinny London’s PR and Communications function, providing practical day-to-day support across the press office, events, partnerships and influencer community work. It is a wide-ranging, hands-on opportunity designed to build a strong foundation across communications, media relations and creator marketing. The ideal candidate will be extremely organised, creatively minded, and genuinely enthusiastic about beauty, media and the creator economy.

Trinny London is a fast-growing beauty brand founded in 2017 by Trinny Woodall. The company is focused on simplifying skincare and redefining makeup routines, and has expanded rapidly into one of Europe’s most quickly growing beauty businesses.

PR and press office support

• Help keep the press office running smoothly by handling incoming journalist queries, sample requests and media correspondence.
• Send press releases, product sheets, hot-sheets and supporting assets to journalists, editors and media contacts across the UK and key international markets.
• Keep press lists, media databases and coverage trackers current and accurate.
• Arrange and track press sample deliveries, making sure all requests and outgoing items are properly recorded.
• Contribute to weekly and monthly media coverage summaries and reporting.
• Assist with briefing notes, face sheets, interview prep documents and background materials for press meetings and interviews.

Influencer community and gifting

• Support the influencer activity calendar by helping coordinate gifting, seeding, outreach and partnership work around campaign and launch schedules.
• Manage the daily gifting and seeding process, including product selection, packaging, dispatch and follow-up, ensuring deadlines are met.
• Write personalised outreach messages to creators in a tone that reflects the brand’s voice and values.
• Maintain the influencer database so contact details, engagement information and campaign history stay up to date.
• Assist with identifying and onboarding new creators across different tiers, including research and checks to make sure they fit the brand and its audience.
• Track gifting activity, creator responses and content outcomes for reporting.
• Help organise creator briefing sessions, masterclasses and influencer events, including logistics, communications and on-the-day support.

Events and activations

• Support the planning and delivery of press events, media previews and brand activations.
• Assist with guest lists, invitations, run-of-show documents, face sheets and other event logistics.
• Help deliver creator masterclasses and media briefings, including product education, brand messaging and content best practice.

Reporting, administration and monitoring

• Keep accurate records for all PR and influencer activity, including coverage logs, gifting trackers, influencer databases, sample records and event files.
• Support regular reporting, post-campaign analysis and coverage roundups.
• Monitor TikTok, Instagram, Substack and YouTube for platform changes, rising creators and content trends relevant to the brand.
• Track the media landscape and the beauty sector, highlighting useful coverage opportunities, competitor activity and cultural moments.
• Proactively surface new creator and media opportunities that can strengthen Trinny London’s presence across press and social channels.

Requirements

• Some exposure to PR, influencer marketing, social media or communications through internships, placements or early career work, ideally in beauty, fashion or lifestyle.
• Strong interest in the UK media environment and the creator economy.
• Comfort using social platforms, especially Instagram and TikTok, and understanding how creators work across them.
• Experience with media monitoring tools or PR databases such as Cision or Roxhill is helpful, though not mandatory.
• Excellent written and spoken communication, with strong spelling, grammar and attention to detail.
• Very good organisation and time management, with the ability to juggle several priorities at once without losing accuracy.
• A self-starting, practical mindset with confidence to work independently and take initiative.
• Ability to stay calm and effective in a fast-moving environment where priorities can change quickly.
• Strong people skills and the confidence to build positive relationships with journalists, creators and internal colleagues.

Benefits

• Flexible working arrangements with set core hours.
• Hybrid working, plus access to a well-stocked office with snacks and drinks.
• 25 days of annual leave, alongside occasional wellbeing days during the year.
• Starter package and branded welcome items.
• Discounts for you, your friends and your family.
• Vitality health cover.
• Employee share scheme.
• Discretionary annual bonus.
• Annual budget for personal training and development.
• Enhanced family-friendly policies.
• Pension scheme.
• Cycle-to-work scheme.
• Regular office socials, including summer and festive celebrations.
• Recognition programme offering gifts, vouchers and extra leave for service milestones.

Equality and inclusion

Trinny London is committed to building a diverse, inclusive workplace and welcomes applicants from all backgrounds, perspectives and experiences.