Sales Manager

About Roq.ad

Roq.ad is an enterprise SaaS company scaling rapidly with backing from venture capital. It operates globally with its legal base in the United States, a distributed workforce across Europe and India, and a Berlin office. The company specializes in cross-device identity resolution that helps businesses understand user activity across devices and improve advertising effectiveness and analytics. Its technology is developed internally and aligned with EU, US, and German privacy requirements.

The product portfolio centers on the Roq.ad Cross-Device Identity Graph, which applies probabilistic modeling to connect devices likely belonging to the same person. Following the acquisition of Zeotap Data, the company also provides audience segmentation and activation across platforms such as Amazon DSP, The Trade Desk, Google DV360, Meta, and TikTok. Its technology is used by well-known companies including Microsoft, PayPal, Samsung, and Nielsen, and it works with major AdTech and MarTech partners worldwide.

Role overview

This Sales Manager position gives you access to the full combined portfolio, including identity infrastructure, data onboarding, and Zeotap Data audience segments. You will create and manage your own market coverage across agencies, brand-direct clients, retail media networks, and AdTech platform partners. The role is suited to someone at an early stage in an AdTech career who wants to strengthen commercial skills, learn from an experienced team of 10 sellers across EU5, and grow into ownership of revenue targets.

What you will do

• Run the complete sales process from prospecting and qualification through negotiation and final closure across the three customer groups.
• Develop pipeline through direct outreach, industry events, partnerships, and relationships with agencies.
• Help drive the full deal cycle by contacting agencies and brands, leading discovery conversations, delivering product demonstrations, preparing commercial proposals, and partnering with Product and Customer Success to win new business.
• Keep CRM data, pipeline forecasts, and sales reports accurate in HubSpot or Salesforce.
• Represent the company at industry events, webinars, and client meetings to generate leads and raise visibility in the market.
• Bring back market and customer insights that support product development, competitive positioning, and commercial planning.
• Build and maintain relationships with brands, agencies, platforms, and data partners across the AdTech and MarTech landscape.
• Work toward quarterly and annual revenue goals while helping maintain a healthy pipeline.

Target customer segments

You will sell to three main groups. For agencies, this includes large agency groups and trading desks managing programmatic spend across many client accounts. For brands and retail media networks, you will engage global advertisers and retailers that need post-cookie audience reach and identity infrastructure to connect first-party shopper data to digital advertising environments. For AdTech partners, the focus is on DSPs, SSPs, publishers, and UID vendors that need reliable identity data for product performance and monetisation.

Requirements

• 1 to 3 years of experience in AdTech, MarTech, agency sales, or a related digital media environment.
• Exposure to digital advertising, programmatic media, audience targeting, identity, or data-driven marketing.
• Early evidence of business development ability, such as pipeline creation, target achievement, or deal closure.
• Comfort working in consultative or multi-stakeholder sales situations.
• Ability to manage several opportunities simultaneously and handle commercial discussions with confidence.
• Strong communication and presentation skills for conversations with decision-makers at brand, agency, and platform level.
• Experience with HubSpot, Salesforce, or similar CRM tools for forecasting, pipeline management, and reporting.
• Self-driven, well organised, and able to work independently as well as with a team in a fast-moving international setting.
• Familiarity with the EU5 market and the wider DACH region.
• German language ability at B2 level or higher is strongly preferred.
• Curiosity, motivation, and willingness to learn are valued even if you do not meet every requirement.

What the company offers

• Competitive base pay with performance-linked bonus tied to revenue goals.
• Onboarding, mentoring, coaching, and access to an existing customer and partner ecosystem to help you build pipeline.
• Ongoing product, sales, and industry training from experienced AdTech sales professionals.
• A clear path for career growth with increasing scope and accountability based on results.
• Flexible location anywhere in Germany, with remote work available and Berlin as the German headquarters.
• Early ownership of customer relationships and the chance to move into more strategic accounts over time.
• Regular participation in industry events and conferences.
• Distributed international team with members across Europe, the US, and India, plus periodic team retreats.
• Discounted Urban Sports Club membership with access to more than 50,000 gyms, pools, and wellness studios across Europe.

Additional information

If you are enthusiastic about AdTech and keen to continue learning, you are encouraged to apply even if you do not satisfy every listed criterion.

The application contact provided for this role is [email protected].