Search Engine Optimisation Specialist

Role overview

TAG is looking for a motivated SEO Specialist to join its Melbourne team. This position suits someone who enjoys the practice of search optimisation, likes working with a varied client portfolio, and wants to continue building expertise within a full-service digital growth consultancy in Australia.

You will work within TAG’s search team alongside the Senior SEO/GEO Specialist, helping drive measurable organic growth for clients across retail, eCommerce, SaaS, health, property, and other sectors.

About you

• You should genuinely enjoy SEO work, from audits and keyword research through to tracking the uplift in rankings and conversions.
• You are organised, comfortable communicating with others, and capable of taking ownership of your accounts.
• You bring 1 to 3 years of practical SEO experience, preferably from an agency or other client-facing setting.
• You understand core technical SEO, on-page optimisation, and content strategy.
• You are familiar with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog, or comparable platforms.
• You can turn SEO findings into straightforward, easy-to-understand insights for clients.
• You are interested in the future of search, including AI search, GEO, and answer engine optimisation, and are keen to keep learning.
• You work well collaboratively and bring a proactive, can-do approach.
• You can manage several clients at once without losing track of deadlines or details.
• Experience with Webflow, Shopify, or similar CMS platforms would be an advantage.

What you will do

You will handle SEO delivery, client communication, reporting, and collaboration with internal specialists to support growth outcomes.

SEO delivery

• Carry out technical SEO audits and support the implementation of improvements related to discoverability, page speed, structured data, and indexation.
• Create and execute on-page SEO plans, including keyword mapping, metadata optimisation, and internal linking.
• Prepare content briefs and review drafts with the production team so the material is search-led and commercially effective.

Client work

• With support from account managers, serve as a dependable SEO point of contact for clients by staying responsive, proactive, and aligned with their business goals.
• Build clear performance reports that connect organic activity with commercial results.
• Consistently deliver work to deadline and maintain a high standard of output.

Being part of the team

• Work closely with TAG’s web development, CRO, paid search, content, and data teams.
• Share insights with the wider team, including algorithm changes, new tools, and test learnings.
• Contribute to a team culture built on feedback, learning, and ongoing improvement.

About TAG

TAG is a digital growth consultancy in Balaclava, Melbourne. Its client portfolio includes MYOB, Modibodi, Fonda, Nala, Australian Unity, Hisense, and Deakin University. The business operates across four growth pillars: improving digital experiences, acquiring new customers, increasing customer value, and scaling marketing operations.

TAG describes itself as a team of specialists who value both the quality of the work and the people they work with.

Perks and benefits

• A collaborative team environment where people are genuinely enthusiastic about their work.
• A clear pathway to progress into a senior SEO/GEO role over time.
• Access to internal and external training and development support across SEO and other channels.
• Exposure to a broad and interesting client base across multiple industries.
• Regular team events and a culture that recognises achievements.
• Competitive pay.

Role details

This role is based in Melbourne. The working arrangement is hybrid, and the position is full time.

Additional information

This opportunity is best suited to someone who enjoys hands-on SEO work, wants to deepen their craft across a diverse client mix, and is aiming to grow into a senior specialist role over time.