Programmatic Manager

About the Company

Binance is a major global blockchain ecosystem and operates the world’s largest cryptocurrency exchange by trading volume and registered users. More than 300 million people across 100+ countries rely on its security, transparency in user funds, fast trading infrastructure, strong liquidity, and broad range of digital asset products. Its offerings include trading and finance, education, research, payments, institutional services, Web3 capabilities, and additional products. The company uses blockchain and digital assets to create a more inclusive financial system and expand access to money worldwide.

Role Objective

The position is focused on building and expanding the APAC programmatic advertising approach to support user acquisition, retention, and sustainable return on ad spend.

Key Responsibilities

• Plan and drive programmatic media strategy across APAC regions.
• Spot expansion opportunities in new markets, channels, ad formats, and inventory sources.
• Run and refine media buying across open auction, private marketplace deals, preferred deals, and programmatic guaranteed campaigns.
• Use artificial intelligence, machine learning, and automation to strengthen targeting, bidding, and creative outcomes.
• Set and maintain standards for frequency control, remarketing, brand safety, and dynamic creative optimization.
• Investigate, test, and scale newer formats and channels such as contextual targeting, connected TV, programmatic audio, and digital out-of-home.

Candidate Profile

• Proven background in programmatic advertising for app and web acquisition, particularly new user growth.
• Strong command of current programmatic trends, tools, and industry practices.
• Established network of contacts with programmatic platforms and media partners.
• Exposure to AppsFlyer products is preferred.
• Solid ability to analyze performance data and build clear reports.
• Experience in crypto, fintech, or online trading environments is preferred.
• Hands-on APAC programmatic experience is required.

Why Join Binance

• Be part of a company shaping the future of the global blockchain ecosystem.
• Work with top-tier talent in a user-focused international organization with a flat structure.
• Take ownership of challenging, fast-moving projects in an innovative setting.
• Enjoy a performance-driven culture with room for growth and ongoing learning.
• Receive a competitive salary and company benefits.
• Work-from-home flexibility is available, depending on the business team’s operational needs.

Equal Opportunity and Privacy

Binance states that it is an equal opportunity employer and values workforce diversity as an important part of its success.

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The company may use AI-based tools during recruitment to help review applications, evaluate resumes, or assess responses, but final hiring decisions remain with human recruiters. Applicants can contact the company for more information about data processing.