Appointment Setter (Cold Calling)

About the role

This is a full-time opportunity for a motivated Appointment Setter to join a growing business development function in a fully outbound, cold-calling position. The role is ideal for someone who enjoys finding prospects, creating relationships from the ground up, and opening up new business opportunities without relying on provided leads. The selected candidate will identify potential clients, build target lists, speak with decision-makers, and arrange qualified meetings.

What the role involves

The Appointment Setter will support business growth by driving outbound prospecting and securing appointments with potential clients.

• Research and identify companies that could become prospective clients.
• Create and manage a target-account pipeline.
• Make a high volume of outbound cold calls every day.
• Speak with senior decision-makers such as CEOs, Founders, HR Directors, Talent Acquisition Managers, and Operations Directors.
• Assess opportunities and schedule qualified appointments.
• Follow up with prospects across several touchpoints.
• Maintain accurate CRM notes and activity tracking.
• Meet daily activity, pipeline, and appointment targets consistently.

Key responsibilities

• Build new prospect lists using LinkedIn, company websites, online directories, and market research.
• Complete 80 to 150 or more outbound cold calls per day.
• Present services in a confident and professional manner.
• Respond to objections while keeping prospects engaged.
• Book qualified meetings with decision-makers.
• Record conversations, results, and next steps in the CRM.
• Work independently while balancing daily priorities and performance goals.
• Deliver against agreed KPIs and appointment-setting targets.

What success looks like

Success in this role means confidently starting conversations with senior decision-makers, regularly generating qualified appointments, and making a direct contribution to business growth. The ideal person will be proactive, highly driven, and comfortable in a results-led environment where outbound activity is central to performance.

Compensation

The role offers a competitive salary along with performance-based incentives, plus opportunities to grow and develop within a fast-moving sales environment.

Requirements

• Proven background in B2B cold calling and appointment setting.
• Strong ability to generate leads and prospect effectively.
• Experience in independently sourcing and building prospect lists.
• Excellent verbal communication and telephone skills.
• Resilient, persistent, and able to handle rejection professionally.
• Self-driven, organised, and focused on targets.
• Hands-on experience with CRM systems.
• Reliable internet access and a professional home-working setup.