Assistant, Public Relations

About the Company

Coach is a New York-born global fashion brand established in 1941. Guided by Creative Director Stuart Vevers and the spirit of inclusion and bold self-expression, the company creates lasting pieces designed to help people feel like themselves.

Coach is part of the Tapestry portfolio, a global group of brands focused on pushing boundaries. The organization values innovation, optimism, equity, inclusion, and diversity across its teams.

Role Summary

The Assistant, Public Relations will help drive day-to-day support for the global PR function, with a focus on men’s and women’s public relations activities. This onsite role is based in New York, NY.

Key Responsibilities

• Provide support to the global PR group across national men’s and women’s PR programs.
• Build and sustain working relationships with editors, stylists, and writers.
• Coordinate logistics for daily sample requests from national press contacts.
• Keep the PR office, sample closet, and archives organized and up to date.
• Track product movement and maintain records in Launchmetrics/Fashion GPS.
• Work with internal partners such as VIP, Visual Merchandising, Creative, Wholesale, and international business teams on sample needs and seasonal shoots.
• Manage credits and verify facts for men’s and women’s press placements.
• Prepare daily and weekly editorial reports and support weekly and monthly summaries with the Brand Communications team.
• Partner closely with an intern on everyday coordination and follow-through.
• Contribute to team PR projects including parties, launches, events, strategy meetings, and other initiatives for men’s and women’s programs.
• Monitor industry activity and research competitor best practices.
• Support ordering of runway samples.
• Assist the PR, VIP, and Brand Communications teams during runway shows and press days.
• Handle administrative PR work such as invoicing and maintenance of distribution lists.

Requirements

• A bachelor’s degree is required, along with at least 1 year of relevant public relations experience.
• Strong organizational ability and comfort managing several priorities in a busy setting.
• Excellent written and spoken communication skills.
• Ability to work collaboratively and influence both internal colleagues and outside partners.
• Self-driven approach with ownership, initiative, and accountability.
• Comfort working under pressure in a fast-moving, deadline-focused environment.

Core Competencies

Coach highlights a set of company-wide competencies, including courage, creativity, customer focus, comfort with ambiguity, results orientation, interpersonal effectiveness, and learning agility. For people managers, additional competencies include strategic agility, developing others, and building effective teams.

Equal Opportunity and Accommodation

Coach is committed to equal employment opportunity and affirmative action. Hiring and employment decisions are made based on job-related qualifications and without discrimination on protected characteristics such as age, sex, sexual orientation, gender identity, race, color, religion, national origin, disability, marital status, military status, pregnancy, and other legally protected categories.

Tapestry, Inc. provides reasonable accommodation for disabilities or religious beliefs. Applicants who need assistance with the application process may contact Tapestry People Services at 1-855-566-9264 or [email protected].

Compensation and Benefits

The base pay range for this position is $26.00 to $29.00 per hour.

Benefits include medical insurance, dental insurance, vision insurance, 401(k), paid maternity and paternity leave, commuter benefits, disability insurance, and tuition assistance. A complete list of U.S. corporate compensation and benefits is available through the company’s benefits information.