Brand Designer

Role overview

This opportunity is for an experienced brand designer to shape the visual identity of a new Australian wellness business. The assignment calls for a refined, architectural, and enduring design language inspired by boutique interiors and premium wellness brands.

The brand needs to communicate calm, warmth, and quiet sophistication through a restrained visual style. The creative direction should rely on a neutral palette — including tones such as limestone, linen, timber, and soft black — and avoid the look and feel typically associated with conventional healthcare or corporate branding.

The initial engagement is intended to establish a strong, consistent brand presence and may lead to a longer-term collaboration. The outcome should feel trustworthy, professional, and genuinely caring.

Deliverables

• Create a primary logo, a secondary logo, and a distinct brand mark or icon.
• Develop a full colour system and select suitable typography.
• Produce brand guidelines that explain correct usage and the overall visual direction.
• Design assets for social media profile images.
• Provide website direction for a Squarespace build with a minimal layout and ample white space.
• Incorporate visual cues such as arches, natural light, and understated luxury.
• Supply all final artwork in formats appropriate for both digital and print applications.

Requirements

• Demonstrated background in creating premium brand identities, preferably for wellness, boutique, or interior design-related projects.
• A strong portfolio showing minimal, elegant, and timeless design work.
• Capability to build detailed brand systems and assets across multiple channels.
• Comfort using standard design tools such as Adobe Creative Suite or comparable software.
• Ability to turn broad creative ideas into a unified visual identity.
• Clear communication and a high level of attention to detail.
• Capacity to work to tight timelines and respond well to revisions.
• Experience guiding Squarespace website design is an advantage.
• Preference for candidates based in Australia or available during Australian time zones.

About Twine

Twine is a freelance marketplace that connects skilled freelancers, consultants, and contractors with businesses looking for creative and technology talent. It supports organisations ranging from major global brands to fast-growing startups in building flexible teams.

Mission

Twine aims to help creators and companies succeed in a freelance-led, AI-enabled working environment.