Business Analyst

Role overview

Purplle.com is looking for a Business Analyst who can help steer daily and monthly revenue outcomes through strong analytical judgment and data-led action. In this role, you will use Python, SQL, Excel, and AI-enabled automation to simplify reporting, spot business gaps, surface trends, and support faster decisions in a high-paced e-commerce environment. You will work closely with multiple teams to ensure insights turn into practical actions that improve business performance.

Key responsibilities

• Build and connect automated workflows with AI tools to reduce manual effort in reporting, speed up gap analysis, and make trend discovery more efficient across large datasets.
• Plan, monitor, and review daily, weekly, and monthly revenue performance for the platform.
• Track results against targets and call out meaningful deviations quickly so corrective actions can be taken without delay.
• Analyze category- and SKU-level performance in depth to identify strong growth opportunities as well as areas needing attention.
• Convert raw data into practical recommendations for category leaders and business decision-makers.
• Use historical and live data to identify underperforming segments early and support teams in defining and tracking recovery plans.
• Create and maintain self-service dashboards for leadership using tools such as Power BI, Looker, Data Studio, or similar platforms.
• Work in close partnership with Marketing, Category, Product, and Operations teams to keep business goals aligned and execution-ready.
• Serve as a central analytics contact point for cross-functional teams needing clear business insights.

Required qualifications and skills

• Strong hands-on expertise in Python for advanced data handling, automation scripts, and data wrangling using libraries such as Pandas and NumPy.
• Ability to write structured, scalable code for complex data pipelines.
• Practical experience using AI tools to automate repetitive workflows, improve data extraction, and build smarter reporting processes.
• Very good command of SQL for working with data from relational databases.
• Advanced Excel proficiency for quick analysis and ad hoc problem-solving.
• Bachelor’s degree in Engineering, Data Science, Computer Science, or another quantitative discipline.
• Strong logical reasoning, comfort with numbers, and the ability to present technical findings in a clear way for non-technical stakeholders.
• Exposure to a fast-moving, data-driven e-commerce setting is preferred.

About the company

Founded in 2011, Purplle has grown into one of India’s major omnichannel beauty platforms, combining online and offline shopping experiences for millions of users. The company offers over 1,000 brands and 60,000+ products, serves more than 7 million monthly active users, and expanded in 2022 with 6,000+ offline touchpoints and 100+ stores. In addition to third-party brands, Purplle has scaled several in-house D2C brands including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae.

Purplle is known for its technology-led, personalized shopping experience, using user personas, virtual try-ons, and tailored recommendations based on personality, search intent, and purchase behavior. The company reached unicorn status in 2022 and is backed by investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. It is supported by a team of 3,000+ people and continues to scale rapidly in India’s beauty market.