Category Manager

About the company

Curefit Healthcare Pvt Ltd, established in 2016, is one of India’s leading fitness and wellness platforms. Through Cult, the brand focuses on making fitness approachable, enjoyable, and accessible, while building a community around healthy living. Its offering includes group workouts, gyms, personalized fitness solutions, and a broad range of fitness products for everyday athletes. The organization’s mission is to support active and healthier lifestyles through technology-driven fitness solutions.

Role overview

The Category Manager will own a product category end to end, with responsibility for pricing, promotion, vendor relationships, assortment planning, and category growth. The position calls for strong commercial judgment, a clear understanding of consumer behavior, and the ability to balance supply and demand while improving sales and profitability.

Key responsibilities

• Own the category’s top-line and bottom-line performance.
• Understand the product roadmap and manage both sourcing/supply and demand-side needs.
• Build the brand over time and create added value for customers.
• Track customer NPS and overall experience before and after purchase.
• Study data and insights to identify consumer and industry trends.
• Define long-term strategies for category growth.
• Work on exit plans for products that do not perform well.
• Prepare cost analysis, profitability assessments, and recommendations for cost optimization.
• Develop trust-based vendor relationships to secure better pricing and service quality.
• Place the right orders to maintain availability as per demand.
• Participate in forecasting and budgeting activities.
• Decide how the category should be positioned to improve visibility.
• Coordinate with marketing teams on pricing and promotional plans.
• Partner with buyers and merchandisers to grow category offerings.
• Forecast product demand to support healthy inventory planning.
• Take ownership of category budgets and revenue targets.
• Monitor performance versus plans and business cases, and escalate gaps or deviations.

Qualifications

The role requires a Bachelor’s Degree, Post Graduate Diploma, or Professional Degree in Finance, Accountancy, Banking, or a related discipline. A background in Banking or Financial Services is preferred. Candidates should have at least 4 years of experience in category management or a similar role, along with strong analytical, financial modeling, communication, and presentation skills. The ideal candidate is highly organized, detail-oriented, methodical, comfortable handling multiple priorities under tight timelines, and well versed in category management, marketing, sales, data analysis, and forecasting.

Additional information

This is a full-time, onsite role based in Bengaluru, Karnataka, India.