Copywriter

About the Company

rag & bone began in New York in 2002 with a focus on doing things carefully, honestly, and with a strong point of view. The brand is built around timeless pieces, the craftsmanship of classic British tailoring, the utility of American workwear, and the creative energy of New York City. Community and authenticity remain central to the company’s identity, and the workplace is designed to encourage connection, employee voice, and a more equitable future.

Role Overview

The Copywriter will report to the Director, Copy & Editorial and join the creative team to shape brand-first copy across marketing channels. This person will develop storytelling ideas for seasonal campaigns and product hero messaging, while working closely with Design, Merchandising, and Marketing teams to keep brand stories aligned with business goals. The ideal candidate is a strong storyteller with a sharp understanding of social content and the wider fashion landscape.

Key Responsibilities

• Turn brand priorities, business goals, and seasonal hero messaging into engaging stories that feel relevant to the culture.
• Write in the rag & bone voice across social platforms, producing copy that fits each channel and ranges from everyday posts to live publishing.
• Develop social-first ideas and content with the Social team for launches, key products, special initiatives, and brand campaigns.
• Create copy for a broad mix of marketing touchpoints, including retail, wholesale, email, paid media, and ecommerce, ensuring it supports both the brand and business.
• Work alongside Design, Merchandising, and Marketing stakeholders to maintain consistent messaging across all channels.
• Participate actively in brainstorming sessions with thoughtful, strategic, and creative input.
• Take feedback well and use input from leaders and cross-functional partners to improve the work.
• Keep all copy accurate and aligned with editorial quality standards.
• Handle several projects at once and meet fast-moving deadlines without sacrificing quality.
• Stay current on cultural shifts and social media behavior while understanding what resonates with rag & bone’s audience.

Requirements

• Bachelor’s degree in journalism, creative writing, marketing, communications, or a related field.
• At least 5 years of copywriting experience within a fashion or lifestyle brand.
• A strong portfolio that demonstrates work for social channels and brand campaigns.
• Comfortable receiving feedback and using it productively.
• Adaptable, collaborative, and willing to contribute to tasks of any size.
• Able to move easily between high-level ideation and detailed writing execution.
• Proactive approach to working within cross-functional processes.
• Skilled at combining creative thinking with conversion-minded messaging.

Work Environment

This role follows an in-office schedule of 4 days per week.

Company Values

• Be a Good Human: stay authentic and support diversity, equity, and inclusion.
• Have No Fear: innovate and solve problems.
• Own Every Decision: collaborate effectively and drive outcomes.
• Quality Matters: maintain high standards in both product and people.
• Make Shit Happen: work with discipline and competitiveness.

Benefits

• Paid time off
• Clothing allowance
• Generous employee discount
• Paid parental leave
• Membership to Calm plus access to additional wellness benefits
• Medical, dental, vision, and ancillary coverage
• 401(k)

Compensation

The expected base salary for this position is $105,000 to $110,000, depending on experience and expectations.