Creative Strategist

Role overview

The Creative Strategist serves as the lead owner of client creative performance, handling strategy from start to finish for assigned accounts. This person shapes, maintains, and improves each client’s creative direction across the entire funnel, including acquisition at the top of the funnel and retention later in the journey. By turning growth targets, audience insights, and brand rules into strong creative concepts, briefs, and experimentation plans, the strategist supports the in-house design team in producing work that is both brand-aligned and built to drive results.

This role works closely with the Growth Strategist, the client, and the internal design team to make sure every idea is visually strong and performance-focused. The Creative Strategist acts as the client’s main creative consultant and the internal reference point for what gets made, why it is being made, and how success is evaluated.

About Flight Performance

Flight Performance works with ambitious direct-to-consumer brands to help them scale profitably. The agency focuses on fashion, apparel, and lifestyle businesses, helping them acquire more customers efficiently while strengthening long-term brand loyalty and value.

The team is strategy-led and performance-driven, operating quickly while staying deeply focused on business outcomes. Its work sits at the intersection of analytics, creative thinking, and execution, with a constant emphasis on adapting to changes in the market and across platforms.

Core responsibilities

• Take full ownership of creative strategy for assigned clients across the entire funnel.
• Build and update creative roadmaps, testing structures, and concept pipelines.
• Shape creative angles, messaging priorities, and format choices for paid social and related channels.
• Prepare and present creative strategy documents, testing plans, and performance readouts to clients.
• Serve as a dependable senior advisor on creative decisions.
• Develop platform-native, high-performing ad concepts for Meta, TikTok, and newer channels.
• Turn business goals, customer research, and product priorities into clear creative briefs.
• Create ideas that support the full customer journey, from awareness and interest to retention.
• Keep concepts aligned with brand standards while focusing on measurable performance rather than visuals alone.
• Review creative data to identify effective angles, formats, and performance gaps.
• Plan and manage structured A/B tests across hooks, concepts, and other creative variables.
• Track key performance indicators and refine creative quickly based on results.
• Maintain a central library of creative learnings so insights can be reused across accounts and campaigns.
• Work with the in-house design team to turn concepts into polished, on-brand execution.
• Write detailed, practical briefs that help designers and content creators deliver effectively.
• Protect brand consistency while encouraging creative ideas that improve outcomes.
• Coordinate with internal and external partners to prioritize and launch creative efficiently.
• Partner with Growth Strategists so creative work supports channel strategy, offers, and growth goals.
• Work directly with clients to align on brand direction and creative performance expectations.
• Contribute to new business efforts through creative audits, opportunity review, and strategic presentations.
• Share new creative trends, platform updates, and performance learnings with clients and internal stakeholders.

Success measures

• Performance of creative work against target metrics such as CTR, hook rate, CPA/CAC contribution, and ROAS impact.
• Speed and effectiveness of testing and concept development.
• Consistency, quality, and brand alignment of creative output.
• Client confidence and satisfaction with creative direction.
• Strong coordination with growth and design teams, plus clear briefing and communication.

How the role works with others

• Works closely with Growth Strategists to connect creative decisions with channel strategy and business goals.
• Communicates directly with clients to align on direction, brand, and performance.
• Guides the internal design team so it can create strong, performance-driven assets.
• Partners with Media Buyers to ensure creative is launched, tested, and interpreted correctly.

The Creative Strategist sets the direction for creative work. The design team turns that direction into assets, while growth strategy provides the performance context.

What we are looking for

• At least 4 years of experience in performance creative, ideally in DTC fashion, apparel, or lifestyle brands.
• Demonstrated success creating paid social concepts that perform well on Meta and TikTok.
• Strong comfort with analytics and the ability to turn creative data into the next round of ideas.
• Background in writing creative briefs and directing designers and content creators.
• Strong brand judgment and the ability to balance brand integrity with performance goals.
• Confident communicator with strong client-facing and presentation skills.
• Ability to thrive in fast-moving, high-ownership environments.
• Strong asynchronous communication skills using Slack and project management tools.

Why join Flight Performance

• Work directly with ambitious DTC brands that are growing quickly.
• Own creative strategy from concept development through performance analysis.
• Step into a high-visibility role with influence across the business.
• Join a team that is deeply focused on performance, where your ideas have measurable impact.
• Receive a competitive salary and flexible, remote-first work setup.
• Unlimited PTO plus time off on U.S. holidays.
• Health, dental, and vision coverage for full-time employees.
• Access to a company-wide uncapped incentive program.