Public Relations Assistant

About Ralph Lauren

Ralph Lauren is an internationally recognized lifestyle company known for creating, marketing, and distributing premium products across apparel, accessories, home, fragrances, and hospitality. Over more than five decades, the company has built a distinctive reputation and expanded its presence across products, brands, and markets around the world. Its portfolio includes names such as Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps.

The company emphasizes a workplace culture grounded in belonging, inclusion, fairness, and the celebration of different voices and perspectives. This is supported through initiatives focused on talent, education and communication, employee groups, and celebration.

Role Overview

The Public Relations Assistant plays an important administrative and communications support role for an executive and the Brand Communications team. The position involves calendar coordination, travel planning, expense processing, document preparation, presentation support, and ongoing communication with internal teams and external partners. It also includes support for press activity, media monitoring, reporting, gifting, and event-related coordination.

The role is based in a dynamic, fast-moving environment where juggling multiple priorities, staying organized, and handling several independent tasks at once are essential.

Administrative Support

• Provide day-to-day assistance to the Head of Global Brand Communications and Public Relations, including phone message handling, Outlook calendar management, and keeping contact lists, organizational charts, and other reference information current.
• Support PR team operations such as team programming, holiday calendar coordination, and similar planning needs.
• Draft internal written materials when needed, such as memos and meeting agendas.
• Arrange domestic and international travel for the Head of, as required.
• Submit and track expenses in a timely manner through the corporate credit card and Accounts Payable process, while ensuring the executive’s manager approves expenses promptly.
• Prepare and distribute a daily briefing of relevant and competitive press coverage tied to current brand communications work.
• Monitor major media mentions in real time and alert the Head of promptly when important news breaks.
• Log key press coverage into the company’s internal daily news roundup.
• Own the creation and distribution of a biweekly internal newsletter highlighting notable press placements and brand news across the company.

Brand Communications Support

• Help execute communications plans for brand initiatives, including special projects, sports sponsorships such as the Olympics, Golf, and Tennis, philanthropic efforts, and innovation and technology work.
• Assist in preparing press releases, strategy decks, pitches, talking points, difficult Q&As, and similar communications materials.
• Build, organize, and maintain press coverage recaps for PR and brand communications moments.
• Research speaking opportunities, award submissions, and industry events, especially within the innovation space.
• Maintain press distribution lists for launches and other initiatives.
• Support product seeding and gifting activities for multiple brand programs.
• Provide on-site help for press-led events and assist with drafting and sending post-event media alerts to selected audiences.

Compensation

The hourly pay range for this role is $20.60 to $42.85.

Additional Information

This role requires someone who can thrive in a busy environment, respond quickly, make sound decisions, and manage shifting priorities with professionalism.