BTL & Local Marketing Manager

ABOUT THE COMPANY

Ranka Jewellers is a longstanding jewellery brand with a history spanning more than 147 years. The business operates showrooms in Pune, including Kharadi and Bhosari, and offers gold, silver, and diamond jewellery that combines time-honoured workmanship with contemporary styling. The company emphasizes product quality, transparency, and a strong customer experience, while also growing its e-commerce presence to make jewellery shopping more convenient and modern.

ROLE OVERVIEW

The BTL & Local Marketing Manager will lead offline and neighbourhood-focused promotion efforts to increase store visits, generate leads, and strengthen brand visibility across key local channels.

KEY RESPONSIBILITIES

• Design and run ground-level marketing initiatives such as society activations, corporate engagements, kiosks, and exhibitions.
• Support store traffic and lead creation through hyperlocal promotions and campaign activity.
• Develop and maintain relationships with wedding planners, banquet venues, residential societies, and nearby businesses.
• Plan and deliver seasonal and store-led campaigns including Akshaya Tritiya, Diwali, wedding season, and gold booking promotions.
• Liaise with vendors for branding material, fabrication, printing, and event installation.
• Find and partner with local influencers to improve store visibility and promotional reach.
• Manage campaigns smoothly from planning to execution while staying within budget.
• Monitor leads, walk-ins, conversions, and return on campaign spend.
• Prepare performance reports and refine campaign strategy based on results.

EXPERIENCE & ELIGIBILITY

Candidates must have at least 1 year of relevant experience. Only applicants meeting this experience requirement should apply.

WORK SCHEDULE & PERKS

This is a full-time, on-site role based in Pune, Kharadi. The role follows a 5-day work week and is available for immediate joining. One vacancy is open for this position.

ADDITIONAL INFORMATION

The application deadline is 11 June 2026 at 23:59:59.

No stipend or fixed salary was specified in the source information.

• Design and run ground-level marketing initiatives such as society activations, corporate engagements, kiosks, and exhibitions.
• Support store traffic and lead creation through hyperlocal promotions and campaign activity.
• Develop and maintain relationships with wedding planners, banquet venues, residential societies, and nearby businesses.
• Plan and deliver seasonal and store-led campaigns including Akshaya Tritiya, Diwali, wedding season, and gold booking promotions.
• Liaise with vendors for branding material, fabrication, printing, and event installation.
• Find and partner with local influencers to improve store visibility and promotional reach.
• Manage campaigns smoothly from planning to execution while staying within budget.
• Monitor leads, walk-ins, conversions, and return on campaign spend.
• Prepare performance reports and refine campaign strategy based on results.

A minimum of 1 year of experience is required.

5-day work week.

Only candidates with at least 1 year of experience are eligible to apply.