Creative Strategist

Role overview

This position sits within Growth Marketing and reports to the Creative Manager. It is a salaried, exempt role based fully remotely in the United States. Candidates must live and work in one of these states to meet tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.

Paleovalley and Wild Pastures are mission-led brands focused on real food, regenerative agriculture, and honest sourcing. The organization builds nourishing snacks, supplements, and regeneratively raised meats with a team culture that values curiosity, impact, and thoughtful execution.

Compensation

Pay is location-based and depends on the candidate’s primary work location, relevant experience, skills, and overall qualifications. The posted annual salary ranges are: Tier 1 (higher-cost markets) $74,000 to $86,000, Tier 2 (national markets) $67,000 to $78,000, and Tier 3 (lower-cost markets) $61,000 to $71,000.

What you will do

• Create a steady flow of performance-focused ad concepts, including new hooks, messaging angles, and creative formats for ongoing testing.
• Own a structured roadmap for creative experimentation, prioritizing ideas and opportunities with the greatest growth potential.
• Review creative performance data to spot winning patterns, identify fatigue, and find areas where iteration can improve results.
• Turn marketing insights into practical creative directions that support efficiency, scale, and stronger performance.
• Refresh top ads with new hooks, formats, and message variations to extend their lifespan and keep results strong.
• Prepare detailed creative briefs for editors, including script direction, visual guidance, hook options, and clear performance goals.
• Develop creator briefs that give natural-sounding talking points and strategic direction for on-camera delivery.
• Work closely with Media Buyers to align creative development with campaign performance and scaling needs.
• Coordinate with the Creative Manager and Creative Operations Lead to keep strategy, production priorities, and execution aligned.
• Promote a testing-first mindset by continuously introducing new ideas, trends, and opportunities that can drive measurable business impact.

What success looks like

• A consistent weekly stream of new creative ideas entering testing.
• Clear recognition of the hooks, angles, and formats that perform best and deserve scale.
• Quicker iteration cycles with less creative fatigue over time.
• Close alignment between creative output and paid media results.
• Visible improvements in ROAS, CTR, CPA, and nCAC.
• Media buyers regularly receiving strong creative assets that help them scale campaigns.

Requirements

• Between 2 and 5 years of experience in creative strategy, performance marketing, direct response marketing, or a similar function.
• Background in shaping or directly contributing to paid social creative that has performed well.
• Solid working knowledge of paid social channels such as Meta, TikTok, and YouTube.
• Hands-on experience using creative testing frameworks to improve campaign outcomes.
• Understanding of direct response marketing principles.
• Ability to interpret marketing performance data and convert it into useful creative recommendations.
• Strong communication skills, both written and verbal, with the ability to produce clear briefs and collaborate across teams.
• Experience with a creative analytics platform such as Motion, or the ability to ramp up quickly on a similar tool.

Preferred experience

• Experience writing scripts or ad copy.
• Exposure to UGC-style creative and influencer-led formats.
• Previous collaboration with video editors or production teams.
• Comfort using AI tools such as Claude, Gemini, or ChatGPT for ideation and briefing support.
• Ability to weave AI into day-to-day workflows.

Benefits

• Medical, dental, and vision coverage, with dental and vision fully paid by the company and a small monthly medical premium for employees; dependents can be added at the employee’s cost.
• Generous paid time off to support rest and work-life balance.
• Paid sick leave.
• Six paid holidays each year.
• Paid parental leave.
• Company-paid short-term disability, long-term disability, and life insurance.
• 401(k) plan with employer match up to 4% after one year of service.
• Monthly product stipend or access to imperfect/damaged products.

Eligibility and employment terms

Applicants must be authorized to work in the United States. The employer cannot sponsor or take over sponsorship for work visas, including H-1B, TN, or OPT. Any offer is contingent on Form I-9 completion and work authorization verification. The company uses E-Verify to confirm U.S. work eligibility. Reasonable accommodations are available during the hiring process, and the employer is committed to equal employment opportunity. The role will remain open until it is filled. Technology-assisted tools may be used to help organize and review applications, but final hiring decisions are made by the team.