Media Planner

Role overview

This position sits within the media planning space for one to two brands, operating in a brand-management style role with a strong focus on connecting media decisions to business outcomes. The role is based at the Mumbai General Office in the Mumbai Metropolitan Region.

About the company

Procter & Gamble is a global consumer goods leader with a legacy of more than 180 years. The organization is built on leadership, innovation, and citizenship, and is known for trusted brands that serve consumers across the world. It operates in around 70 countries and places strong emphasis on ethical governance, inclusion, and environmental responsibility.

What the role involves

• Act as the media lead for a small set of brands, ensuring media plans support brand objectives and business results.
• Build connections between media activity and outcomes across traditional, digital, social, and e-commerce channels.
• Collaborate with central media operations and brand teams while reporting to brand directors.
• Track changes in the media landscape and apply that knowledge to planning and execution.
• Manage team interactions, analyze business performance, and help guide media decisions with data and insight.

Measures of success

• Media fundamentals translate clearly into business delivery.
• The media role is defined based on the brand’s job to be done.
• Impact is measured across traditional, digital, social, and e-commerce platforms.
• Platforms have the right assets and strategic presence.
• The role demonstrates adaptability and fast learning.
• There is capability to lead and evaluate team performance on brand media.
• Strong interpersonal effectiveness and continuous self-development are shown.

Key responsibilities

• Shape and lead media strategy for assigned categories.
• Partner with category teams to assess how media influences business performance.
• Drive team discussions and reviews focused on media.
• Set the right strategy and budget allocation by platform and customer segment.
• Confirm that the correct assets and placements are used across platforms.

Qualifications and experience

• Hands-on media experience, including experience gained in a brand management role that handled media responsibilities.
• Clear understanding of brand strategy.
• Strong analytical thinking and problem-solving ability.
• Ability to communicate persuasively and influence internal partners.
• MBA or an equivalent master’s degree.

What the company offers

The organization offers continuous mentorship, including formal training and regular guidance from managers. The culture is designed to be supportive, agile, and balanced, with employees encouraged to contribute ideas, take ownership, and grow through challenging assignments.

Additional information

Job schedule: full time. Job segmentation: experienced professionals. Job number: R000152334. The company also states its commitment to equal opportunity and inclusion, with no discrimination on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.