Performance Marketing Manager

Role overview

This opportunity is posted on behalf of a partner organization, which will oversee applications and all subsequent hiring steps. The employer is seeking a Performance Marketing Manager in Germany to join a fast-moving, metrics-led marketing function.

You will lead paid acquisition efforts aimed at accelerating customer growth through digital advertising. The role centers on continuous testing, optimization, and scaling across major ad platforms, with a strong focus on measurable impact. You will work closely with product, analytics, creative, engineering, and compliance stakeholders to improve conversion performance, attribution quality, and campaign outcomes. This position is well suited to a performance marketer who enjoys data-backed decision-making, accountability for large budgets, and growth in a technology-oriented environment.

Accountabilities

• Take end-to-end responsibility for planning, running, improving, and expanding paid acquisition campaigns on Google Ads, including Search, Performance Max, Display, YouTube, and App Campaigns.
• Oversee Apple Search Ads activity to support efficient mobile app user acquisition and strengthen campaign performance.
• Track and interpret core marketing indicators such as CAC, CPA, ROAS, LTV, conversion rate, and user quality.
• Set up, run, and evaluate A/B tests across audiences, ad creatives, bidding approaches, landing pages, and campaign structures to lift results.
• Create performance reporting dashboards and translate data from marketing analytics and business intelligence platforms into practical recommendations.
• Handle significant advertising spend while optimizing budget allocation for efficient and durable growth.
• Partner with cross-functional teams to improve attribution, measurement systems, and funnel conversion.
• Stay current on industry developments, platform changes, privacy rules, and evolving digital marketing practices, while maintaining productive relationships with platform representatives.

Requirements

• A bachelor’s degree in Marketing, Business, Analytics, or another relevant discipline.
• At least 5 years of practical experience in performance marketing, with substantial ownership of paid search and user acquisition campaigns.
• A proven track record of managing monthly media budgets in the six- to seven-figure range and scaling high-growth products.
• Advanced hands-on expertise in Google Ads, with consistent success in campaign optimization and performance gains.
• Strong exposure to mobile measurement tools such as AppsFlyer or a comparable platform.
• Prior experience with Apple Search Ads is strongly preferred.
• Working knowledge of Google Analytics 4, Google Tag Manager, Tableau, and campaign reporting systems.
• A solid understanding of attribution approaches, incrementality testing, conversion tracking, and mobile measurement methods.
• Experience in regulated sectors such as fintech, financial services, payments, or cryptocurrency is highly desirable.
• Familiarity with additional acquisition platforms such as Meta Ads, TikTok Ads, Reddit Ads, or Microsoft Ads is an advantage.
• Google Ads certifications are preferred.
• Strong analytical thinking, problem-solving ability, communication skills, and cross-functional collaboration experience.

Benefits

• Compensation that is aligned with experience, skill level, and market conditions.
• A fully remote setup with a remote-first working culture.
• Reimbursement for work-from-home equipment for eligible new hires.
• Unlimited paid time off for eligible full-time employees.
• 12 weeks of fully paid leave for parental bonding.
• Health coverage and mental wellness support.
• Access to free virtual sessions with licensed mental wellness professionals.
• An annual budget for professional development and ongoing learning.
• Complimentary career coaching sessions.
• A retirement savings plan with employer matching where applicable.
• A flexible, collaborative, and growth-focused work environment.

Data handling and hiring process

The partner company manages the application review process and the next hiring stages. Applications are screened through an AI-assisted matching workflow designed to assess fit against the role’s core requirements and create a shortlist for the hiring company. Final hiring decisions, interviews, and assessments are handled by the employer’s internal team.

Privacy notice

By submitting an application, candidates agree that their personal data may be processed to evaluate candidacy and share relevant information with the employer. This processing relies on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. Applicants may request access, correction, deletion, or objection to processing at any time.

AI tools may be used to support parts of the hiring workflow, such as resume review, application analysis, or identifying inconsistencies and verification signals in submitted materials. These tools assist recruiters but do not replace human judgment, and final hiring decisions are always made by people. Candidates seeking more information about data processing may contact the hiring team.