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User Growth Copywriter

Meituan

Doha, Doha Municipality, Qatar ・ フルタイム

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経験
2年以上
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1
投稿済み
11時間前
作業モード
在任中
教育
Bachelor's degree or above
資格
Candidates with a bachelor’s degree or above, at least 2 years of relevant experience, Arabic language proficiency, and strong English working ability are suitable to apply. Experience in internet or e-commerce-related roles is preferred.
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仕事内容

About the Company

Keemart is Meituan’s overseas self-operated instant retail venture. It began operations in Riyadh, Saudi Arabia, in May 2025 and focuses on delivering groceries and daily essentials quickly, typically within 20 minutes. As part of Meituan’s international grocery retail expansion, the business brings the company’s mission of helping people eat better and live better to overseas customers. Using Meituan’s established front-warehouse plus instant delivery approach, Keemart aims to offer a safe, reliable, and convenient fresh grocery shopping experience in international markets.

Role Overview

This position is responsible for shaping the copy and creative direction behind user growth activities. The role focuses on campaign messaging, localized content, and marketing communications that support engagement and conversion across multiple customer touchpoints.

Key Responsibilities

  • Develop and lead the copy and creative strategy for user growth programs, including daily promotions, in-app and out-of-app communications, and localized content creation or translation.
  • Handle the full process for marketing push notifications, from planning and coordination with internal teams to final execution and release.
  • Bring local market insight into campaign planning by tracking competitor activity and identifying relevant trends in the market.

Requirements

  • A bachelor’s degree or higher, along with at least 2 years of experience in copywriting, content marketing, or a similar function.
  • Native or fluent Arabic speaker with strong English proficiency for professional communication, and the ability to produce persuasive copy in both languages.
  • Experience in internet or e-commerce businesses is preferred; background in user growth, CRM, copywriting, or marketing operations is a strong advantage.
  • A balance of creativity and analytical thinking, with the ability to refine messaging based on results and performance data.
  • Strong teamwork and communication skills, with comfort working across functions in a dynamic, fast-moving environment.
  • High ownership, dependable execution, and the ability to manage several priorities at once while working under pressure.

Additional Information

This is a full-time, onsite role based in Doha, Qatar.

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