App Store Optimization (ASO) Expert

About Gate

Gate, established in 2013, is a major global cryptocurrency exchange trusted by more than 50 million users. Its product suite includes digital asset trading and wealth management, and it is ranked third among global exchanges. The company operates with a remote-first approach and a distributed team spanning multiple geographies, focused on building the next generation of Web3 through fast execution, teamwork, and innovation.

The culture is open to people who like to bring fresh ideas, take initiative, and grow with a rapidly expanding global business.

Role overview

The app store is a critical first impression for users as they discover, compare, and decide whether to trust the product. As Gate expands internationally, the goal is to strengthen ratings, improve store-page conversion, and increase downloads across markets while keeping the brand presence stable and healthy on both iOS and Google Play.

This is a long-term role for someone who can build the app store function from the ground up — from keyword planning and conversion improvements to review handling in multiple languages and collaboration with internal teams. It is well suited to someone who wants their work to have a direct impact on user trust and growth outcomes.

Key responsibilities

• Manage end-to-end ASO for the iOS App Store and Google Play, including keyword planning, metadata improvements such as titles, subtitles, and descriptions, and organic install growth.
• Expand keyword reach across branded, category, competitor, and feature-related terms.
• Improve conversion performance by testing screenshots, preview videos, and icons, and by running structured experiments through Google Play Experiments and iOS Product Page Optimization.
• Create and maintain a multilingual review response workflow, study negative feedback to identify product and operations issues, and support better ratings and user confidence.
• Track key performance indicators such as impressions, conversion rate, installs, and keyword rankings using platforms like Sensor Tower, Data.ai, and Appsflyer, then share weekly and monthly reports.
• Observe ASO moves made by leading exchanges such as Binance, OKX, Bybit, and similar competitors, and turn those observations into practical insights.
• Work closely with paid acquisition, product, design, and content teams so organic and paid growth efforts stay aligned.
• Support ASO execution across priority languages and regions, including English, Japanese, Korean, European languages, and Latin American Spanish and Portuguese.

Requirements

• At least 3 years of experience in ASO or mobile growth; exposure to internet, fintech, or crypto products is preferred.
• Strong understanding of App Store and Google Play ranking systems and policy requirements.
• Practical experience with ASO platforms such as Sensor Tower, App Annie, or Mobile Action.
• Good analytical ability; familiarity with Appsflyer, Firebase, or Google Analytics will be an advantage.
• Strong written and reading English skills, with additional languages such as Japanese, Korean, or Spanish considered a major plus.
• Bachelor’s degree in marketing, data analytics, computer science, or a related discipline.
• Preferred background includes exchange, Web3, or crypto app growth, launching products from zero to one, scaling to millions of downloads, visual asset optimization, and multilingual or multi-market campaign work.

Why join us

• Opportunity to build a scalable, long-term app store operation from the ground up.
• Your work will directly influence how more than 50 million users first experience Gate.
• Chance to work across languages, markets, and platforms with meaningful complexity and impact.
• Join a remote-first global team that values ownership, speed, and innovation in Web3 and crypto.

Additional information

Only candidates shortlisted for the next stage will be contacted.