Associate Creative Director

About the role

Peloton is seeking a strategic Associate Creative Director with a global perspective to guide and expand the brand’s creative presence across the US and key international regions, including the UK, Germany, and Australia. In this position, you will develop campaigns that connect Peloton’s worldwide brand direction with the cultural context of each local market. You will help shape distinctive creative work that stays consistent to the brand while feeling relevant to members wherever they are.

You will work closely with regional marketing leaders, creative strategists, the creative voice and tone team, and other cross-functional stakeholders to develop campaigns that strengthen brand affinity, drive engagement, and contribute to business goals across several markets. The role involves turning global brand strategies into market-specific creative ideas, adjusting concepts for local nuance, and overseeing work from initial concept through final delivery. This position reports to the Creative Director.

Key impact

• Lead creative development for campaigns in the UK, Germany, and Australia, making sure the work reflects Peloton’s global brand direction and meets a high creative standard.
• Work with global brand partners to localize core campaigns for different markets while preserving brand consistency and adding cultural relevance.
• Collaborate with international marketing, communications, and media teams to understand audience insights, market conditions, and campaign goals, then shape creative that supports local outcomes.
• Direct concept development, narrative building, and production for integrated campaigns across paid, owned, and earned channels, including social, digital, out-of-home, and experiential formats.
• Coach designers, copywriters, art directors, and other creative collaborators across markets by giving clear feedback, encouraging strong creative work, and building a shared sense of direction.
• Track local trends, cultural shifts, and platform changes in each region so that campaigns stay timely, authentic, and relevant.
• Partner with strategy, production, and media teams to ensure the creative output meets business objectives while staying innovative and aligned with the brand.
• Manage several fast-moving projects at once and bring structure and clarity to complex workflows.

What you bring

• Deep experience leading creative teams and managing high-stakes projects in fast-paced, growth-oriented environments.
• A proven record of delivering creative campaigns for international or multi-market brands.
• Strong understanding of brand development, storytelling, and adapting ideas for different cultures and markets.
• Experience working with cross-functional teams across time zones and cultural contexts.
• A portfolio that demonstrates strong conceptual thinking and campaign execution across digital, social, and traditional media.
• Working familiarity with Adobe Creative Suite, Figma, and similar creative tools.
• Excellent communication and presentation skills, with the ability to clearly explain and advocate for ideas.
• Strong organizational habits, initiative, and flexibility when handling complex work.
• Alignment with Peloton’s mission of making fitness more accessible and the ability to inspire global audiences through the connection between movement and creativity.

Compensation and benefits

The base salary range for this New York City-based position is USD 168,750 to USD 207,300. Final pay will depend on factors such as experience, business needs, and the location tied to the role. Base pay is only one part of Peloton’s broader rewards package, which also includes annual equity awards, an Employee Stock Purchase Plan, and region-specific health and welfare benefits.

Peloton also offers a comprehensive benefits package designed to support employee and family wellbeing, including medical, dental, and vision coverage; generous paid time off; short-term and long-term disability; mental health support; 401(k); tuition reimbursement; student loan paydown programs; fertility and adoption support; up to 18 weeks of paid parental leave; childcare and family care discounts; free access to the Peloton Digital App; apparel and product discounts; commuter benefits; Citi Bike discount; and pet insurance.

About Peloton

Peloton provides expert instruction and premium content that helps people create engaging workout experiences at home, outdoors, while traveling, or at the gym. The company combines hardware, software, and content to support members at every stage of their fitness journey. Founded in 2012 and based in New York City, Peloton serves millions of members across the US, UK, Canada, Germany, Australia, and Austria.

Equal opportunity and application notes

Peloton is an equal opportunity employer and follows all applicable fair employment laws. Hiring decisions are made without discrimination based on protected characteristics, including race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital or civil partnership status, citizenship or alienage status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence or stalking-related victim status, caregiver status, and others protected by law. This applies to recruitment, hiring, compensation, benefits, termination, and all other terms of employment.

If you need an accommodation during the application or interview process, you can contact [email protected].

Peloton allows the use of technology, including AI, to support productivity and innovation in its work, but AI tools are not permitted during any part of the application or interview process. The company wants to assess applicants directly and fairly, without mediation through an AI system.

Applicants with arrest or conviction records will be considered in line with applicable fair chance hiring laws, where relevant.

Peloton warns that fraudulent job postings or recruitment scams may appear online. The company does not charge application, processing, or training fees during hiring. Legitimate communication will come from an @onepeloton.com email address. If there is any doubt about the authenticity of a message, applicants are advised to contact [email protected] before responding.

Peloton does not accept unsolicited agency resumes, and agencies should not send resumes to job aliases, employees, or other organizational addresses. The company is not responsible for agency fees tied to unsolicited resumes.