Brand Designer

Canals develops software solutions for wholesale distributors, leveraging automation and AI to enhance operational efficiency. Our products support companies crucial to the real economy, including those in electrical supplies, plumbing, roofing, and HVAC. We empower thousands of users daily to manage orders, purchasing, accounts payable, and other vital business processes. As a profitable and rapidly expanding company with approximately 100 employees across North and South America, we are committed to building excellent products, hiring top talent, and fostering an environment where individuals can achieve their career best.

As the inaugural Brand Designer at Canals, you will be instrumental in shaping the visual identity of our brand across all platforms and interactions. We have an established brand identity that requires expansion, refinement, and consistent application across our website, digital campaigns, trade show materials, event signage, and promotional merchandise. In this pivotal role, you will serve as the guardian of Canals' visual presence, collaborating closely with Marketing, Product, and Sales teams to ensure a high-quality and cohesive brand representation.

• Lead the evolution and expansion of the Canals brand identity, adapting it to the company's growth.
• Create designs for diverse channels including websites, digital advertisements, email campaigns, social media, sales collateral, trade show exhibits, event signage, and branded merchandise.
• Oversee and manage external creative partners and agencies.
• Develop and maintain comprehensive brand guidelines, templates, and asset libraries to ensure consistent brand application by the wider team.
• Establish self-serve design systems and templates to enable non-designers to maintain brand consistency independently.
• Translate product screenshots and user interface elements into compelling marketing visuals that tell a story.
• Act as the primary brand consultant for the product design team.
• Effectively manage multiple projects and deadlines within a dynamic marketing organization.

• A minimum of 5 years of brand design experience, preferably within a B2B SaaS environment or for B2B SaaS clients at an agency.
• A keen eye for creating effective product marketing visuals.
• A portfolio showcasing versatility in both digital and physical design, as well as campaign and system-level work.
• Demonstrated experience in owning and developing a visual identity, beyond mere execution.
• Proven capability in art directing external agencies, photographers, and other creative collaborators.
• Experience in creating brand guidelines, design systems, and accessible asset libraries.
• Proficiency in Figma and the Adobe Creative Suite.
• Exceptional collaboration skills, with the ability to work effectively with marketers, product managers, and non-designers, and to translate feedback into high-quality work.
• A self-driven and proactive approach, with a proven track record of completing tasks independently.
• Ability to manage multiple projects simultaneously and adapt to changing timelines.
• Prior experience in a startup or fast-paced setting is advantageous.

• Contribute to software that addresses significant challenges for an essential industry, with customers relying on our platform daily.
• Benefit from strong product-market fit and rapid growth, offering ample opportunities for impactful contributions.
• Join a team that prioritizes hiring and development, fostering an environment for career excellence.
• Collaborate with ambitious, thoughtful colleagues who are passionate about their work, engage in direct feedback, and enjoy a positive work environment.
• Embrace a culture that values ownership, transparency, and continuous improvement, where good ideas are welcomed from all levels.
• Enjoy the benefits of a remote-first, flexible work environment with a distributed team across North and South America, bringing together diverse talent.

Canals.ai is an equal opportunity employer. We are committed to a policy that fully aligns with our principles, ensuring all qualified applicants receive consideration for employment without regard to protected veteran status, disability status, race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy, or age.