Channel Development Manager

Role Overview

Saudia Dairy & Foodstuff Company (SADAFCO) is looking for a Channel Development Manager to lead channel growth, improve in-store execution, and strengthen customer partnerships in Jeddah, Makkah, Saudi Arabia.

Key Responsibilities

• Own the financial performance of assigned channels and ensure plans support sustainable growth.
• Build annual channel plans and align them with business growth targets.
• Develop business cases that assess project feasibility, including capital spending, operational needs, revenue potential, and return on investment.
• Coordinate with Government Relations to secure the required permissions for execution in a timely manner.
• Create and maintain relationships with customers who can support permit handling on their side.
• Partner with Field Sales Operations to make sure priority customers receive the right service levels and deliveries.
• Plan and execute frozen in-store activities, on-ground activation, and visibility initiatives.
• Develop creative visibility assets for customers from concept and design through deployment.
• Run in-store promotions, including point-of-sale materials and display setup.
• Support experiential marketing and activation programs that increase shopper engagement.
• Work alongside marketing and merchandising teams to keep brand visibility and customer experience consistent.
• Create and implement channel development strategies based on the needs of each channel and customer.
• Prepare planograms for different sales channels and freezer or cabinet formats.
• Manage channel budgets and use resources efficiently to improve return on investment.
• Review market information, sales trends, and promotion performance to refine future plans.
• Build and maintain a promotional calendar across channels in line with brand and business priorities.
• Ensure campaigns are delivered on time across all relevant channels.
• Work with Sales, Commercial, and Supply Chain teams to align channel plans with broader business needs.
• Coordinate with Marketing, Brand, and Digital teams to deliver integrated campaigns and consistent messaging.
• Train and guide field sales teams on channel development activities and execution standards.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related discipline.
• At least 5 years of relevant sales experience managing non-traditional channels with a leading FMCG company.
• Background in business development, partnership building, and relationship management.
• Strong understanding of distribution, channel management, and in-store execution.
• Hands-on experience with channel development campaigns, visibility materials, planograms, and budget control.
• Proven ability to work across Sales, Commercial, Supply Chain, and Marketing functions.
• Fluency in both Arabic and English.

Additional Information

This is a full-time, on-site position based in Jeddah, Makkah, Saudi Arabia.