Commercial Lead

Role Overview

The Commercial Lead is responsible for ensuring campaign setup is ready to go, shaping the assortment approach across omnichannel, and driving the in-season sales plan and QCP for assigned customer groups. This role also partners with e-commerce leads and visual merchandising teams to make sure execution is aligned across each channel.

This is an on-site position based at the Toronto Support Office and reports to the Commercial Manager.

What You’ll Do

• Partner with the Commercial Manager to build and drive the omnichannel sales market commercial plan for your customer group(s).
• Contribute bottom-up input for QCP, including tactical planning, and build demand plans by channel and garment group for your customer group(s).
• Work with the wider Commercial team on pricing input and package mapping.
• Manage the in-season sales plan and QCP execution for your customer group(s) across channels.
• Collaborate with Continent SP on inventory-related topics such as allocation, replenishment, and article selection, and discuss any needed changes to the plan.
• Analyze the latest sales and demand forecast data, review weekly performance, and recommend commercial actions.
• Own in-season commercial operational planning for your customer group(s).
• Ensure campaign setup, readiness, and assortment alignment across omnichannel.
• Execute tactical activations in the Sales Market with Continent SP, including article selection, while staying within the budget and framework set by Global teams such as discount limits.
• Set commercial priorities, plan sales and R&D execution based on direction from Continent SP, manage online product ranking, and handle EOP budget and articles for retail.
• Coordinate execution with E-com Leads and VM in the relevant channel.
• Visit stores to review performance, gather insights, coach teams, and share best practices.

What We’re Looking For

• A bachelor’s degree in Business, Economics, or a related discipline is an advantage, though it is not required.
• Solid experience and understanding of omnichannel merchandising, commercial strategy, and e-commerce.
• Strong analytical thinking, including the ability to interpret selling equations, weekly sales reporting, and how commercial KPIs connect to product prioritization.
• Excellent planning, prioritization, and communication skills.
• At least 3 years of experience in e-commerce or retail merchandising, ideally covering both areas and preferably within fashion.

Additional Information

H&M says it values applicants from all backgrounds, including people of different races, ethnicities, genders, ages, religions, sexual orientations, and abilities. The company also highlights its 7 core values, which have shaped its success for more than 75 years.

Team members can access Colleague Resource Groups for community-building and networking, and employees receive a discount at H&M, & Other Stories, and COS.

The role is salaried and exempt.

The employer has stated a compensation range of $113,994. The posted range may change in the future, and the final offer may be higher or lower depending on the selected candidate’s qualifications.

This summary covers the most important duties and requirements, but the role may include other tasks assigned at the company’s discretion.