Content & Editorial Strategist

About the role

OSEA Malibu is seeking an experienced Content & Editorial Strategist to join a growing beauty brand team. This position is a key part of the company’s expansion and is best suited to someone who is energized by brand storytelling, copywriting, sustainability, and clean beauty. The team is looking for a candidate who cares deeply about language, brand expression, and wellness, and who is comfortable working in a fast-moving environment. The brand’s mission is to develop skincare that delivers strong results while remaining safe for both the planet and people.

This position follows a hybrid schedule, with an expectation to be on-site at the Venice, California headquarters one to two days each week.

Responsibilities

• Build and direct editorial and content plans that support launches, integrated campaigns, and broader business priorities.
• Shape and continuously refine the brand’s voice and content approach across all owned channels so that messaging stays consistent, distinct, and aligned with the brand identity.
• Create messaging structures, storytelling themes, and content frameworks that support execution across every customer interaction.
• Write persuasive copy for launches, campaigns, email, social media, retail materials, events, and seasonal programs while also building reusable content systems that help cross-functional teams work efficiently.
• Oversee editorial direction for the website, producing content that improves the customer journey, supports SEO, and expresses the brand through product pages, feature stories, and long-form articles.
• Maintain the editorial calendar and ensure content priorities align with campaign schedules, launches, seasonal moments, and business objectives.
• Develop content briefs, messaging structures, editorial guidance, and channel-specific frameworks that support consistent delivery across Creative, E-Commerce, Social, Paid, and Lifecycle Marketing teams.
• Work closely with Creative, Brand Marketing, E-Commerce, Product Marketing, Education, and Digital partners to build integrated campaigns from a content-led perspective.
• Translate ingredient science, clinical findings, sustainability efforts, and product innovation into consumer-friendly messaging that informs and inspires.
• Review performance data, SEO insights, consumer behavior, and competitor activity to uncover content opportunities, improve existing assets, and guide future strategy.
• Track trends in beauty, wellness, digital culture, and broader culture to keep the brand’s storytelling current, differentiated, and aligned with its point of view.
• Uphold editorial standards by protecting brand voice consistency and improving content best practices over time.

Requirements

• Strong communication and interpersonal ability, both written and verbal.
• Comfort with using AI tools to improve workflow efficiency and speed.
• Prior experience using Figma.
• At least 5 years of copywriting experience, ideally within beauty, wellness, or lifestyle brands.
• Excellent writing, editing, and proofreading capabilities, supported by a strong portfolio.
• Ability to shift tone and voice effectively across multiple formats, including digital, print, social, email, and video scripts.
• Working knowledge of SEO best practices and performance-focused copywriting.
• Solid project management skills with the ability to prioritize in a fast-paced, deadline-driven setting.
• Must live in Los Angeles and be prepared to work on Pacific Standard Time.
• Visa sponsorship is not available for this role.

Compensation

The expected salary range for this position is $80,000 to $95,000 per year. Final compensation will depend on factors such as skills, qualifications, experience, and location, and not every candidate will qualify for the top end of the range.

Additional information

This job description is intended as a general summary of duties and is not an exhaustive list. Responsibilities may change over time as needed.