Content Marketer

About the role

Pogo is looking for its first dedicated Content Marketer to lead the company’s B2B content efforts and shape how the enterprise business communicates in public. This position has unusual creative freedom and access to proprietary first-party data, giving you the chance to decide which channels matter most and how to use them effectively.

What you will do

• Own the B2B content function and decide what content gets created and where it appears.
• Transform Pogo’s proprietary data into high-value long-form assets such as reports, studies, and in-depth analysis.
• Create strong copy across multiple formats, including long articles, webinars, outbound email, paid advertising, billboards, and organic social content.
• Set the content strategy by choosing the channels to prioritize and the reasons behind those choices.
• Build a detailed understanding of the company’s buyers and write with their needs in mind.
• Use language strategically to earn attention, encourage sharing, and support conversions.

What we are looking for

• About 3 to 6 years of B2B SaaS content experience, ideally at a tech company with an established content program.
• Proven ability to write high-quality copy in different lengths and formats; long-form writing should be one of your strongest skills.
• Ability to use language to influence outcomes such as attention, virality, and conversion.
• Comfort working with data and finding the underlying story in it.
• A clear point of view on how a B2B SaaS content function should run, including which channels matter, how they work together, and how to measure performance.
• Experience in a fast-growing startup environment where you had real ownership and needed to self-direct.
• Regular use of AI tools as part of your workflow.
• Bonus points for turning data into large-scale consumer stories with a journalistic approach.
• Bonus points if you have published publicly on social media and grown an audience.

Why this role may appeal to you

You will define how a fast-growing B2B business shows up across every public-facing channel, from reports and case studies to conference keynotes and launch narratives. You will also work with unusually rich first-party consumer data and help turn it into stories, research, and content that stands out in the market. The role offers significant creative and strategic ownership, plus the chance to experiment across formats and distribution as the company scales. As the first dedicated content hire, you will help establish the content strategy, standards, workflows, and brand voice from the ground up.

Important considerations

• This is not a pure brand or editorial position; the content is expected to support pipeline, engagement, conversion, and distribution.
• There is little existing structure, so you will be building systems, workflows, and strategy from scratch without a large team, agency support, or a mature playbook.
• The company operates with a fast-moving, highly iterative approach, so content and positioning may change quickly based on performance, customer feedback, and new learnings.
• The role requires a balance of strategic thinking and hands-on execution, from narrative work to writing and editing day-to-day assets.
• The team expects more than a standard 9-to-5 commitment at this stage, while also offering flexibility in scheduling and encouraging time off. In addition to unlimited PTO, there is a minimum vacation policy of 20 days per year.

Other information

Reference: PI285220919.