Copywriter

About Fi

Fi is a team of builders from companies like Square, Google, Oura, Peloton, Uber, and others, focused on reshaping the relationship between people and their pets. The company is developing technology intended to modernize pet ownership, with tools such as real-time location tracking, activity insights, sleep monitoring, and behavior tracking. Its broader goal is to help bridge the gap between what pets feel and what pet parents understand, so pets can live healthier, longer lives.

The environment is suited to people who enjoy collaborative, inventive work and are motivated by the challenge of solving hard problems. Fi describes its approach as a “let me find a way” mindset while building the future of pet care.

Role Overview

Fi is hiring a Copywriter to contribute every day across brand and marketing work. This is a hands-on writing role that goes well beyond occasional campaign support. The person in this position will create, refine, and polish copy for multiple channels while helping keep the brand voice consistent and effective.

What You’ll Do

• Develop and improve copy for paid social, organic social, email, the Fi app, and landing pages.
• Edit and polish writing produced by other teams so it stays accurate, aligned with the brand, and concise.
• Turn product details and technical information into clear, engaging, personality-led messaging.
• Adapt copy to fit strict character limits and platform-specific requirements without losing tone or impact.
• Contribute to campaign brainstorming with designers and marketers.
• Carefully proofread content and catch mistakes before launch.
• Bring original ideas to the work while keeping performance goals in mind.

What You’ll Bring

• 2 to 4 years of copywriting experience, either in an agency setting or in-house.
• A portfolio that demonstrates versatility across brand writing, performance copy, social content, and email.
• Ability to switch comfortably between sharp short-form copy and longer-form storytelling.
• Experience with editing and proofreading, not only drafting from the start.
• Strong attention to detail and dependable time management in a fast-moving setting.
• A collaborative approach and the ability to work effectively across teams.
• Exposure to DTC or consumer brands is advantageous; experience in pet or tech businesses is an added plus.

Perks and Benefits

• Flexible paid time off to rest and recharge.
• Comprehensive medical, dental, and vision coverage.
• Access to One Medical, Kindbody, and Talkspace at no cost.
• A dog-friendly office where pets are welcome.
• A $500 yearly donation through the BarkBack Program to a dog charity of your choice.
• Complimentary Fi membership for your own pet(s).
• A gifting program that lets you share Fi benefits with friends and family.

Equal Opportunity

Fi is committed to maintaining an inclusive workplace and provides equal employment opportunities. Hiring, promotion, compensation, benefits, training, and other employment decisions are based on qualifications, merit, and business needs, without discrimination on protected characteristics.

Compensation

The expected base salary for this role is between $70,000 and $90,000 per year. Actual pay may differ depending on skills, experience, market conditions, and the scope of the role. The position is also eligible for equity compensation.