Creative Manager

Role overview

The Creative Manager serves as the lead voice behind brand expression, campaign direction, and visual storytelling. This role combines strategic planning, creative direction, and team leadership to produce polished work that supports business priorities and strengthens audience engagement.

In this position, you will guide the organization’s creative output across digital campaigns, brand standards, and experiential marketing efforts. You will shape creative concepts, steer execution, and ensure all deliverables reflect a consistent, high-quality brand identity. The role calls for someone who can balance imagination with business thinking, communicate clearly with cross-functional partners, and keep multiple projects moving under tight deadlines.

Key responsibilities

• Build and refine creative strategies that support business goals, brand positioning, and the full range of marketing touchpoints.
• Supervise and develop creative talent, including designers, copywriters, video specialists, and digital team members.
• Direct creative production from concept development through final delivery while protecting quality, consistency, and timelines.
• Work closely with marketing leaders, product teams, and senior executives to turn business needs into effective creative work.
• Own brand stewardship by updating and enforcing brand guidelines across campaigns and marketing materials.
• Develop and roll out integrated campaigns spanning digital, print, social, and experiential channels.
• Oversee budgets, vendor partnerships, and resource planning to improve impact and return on investment.
• Keep pace with design trends, marketing tools, and industry developments to keep creative output current and competitive.
• Confidently present ideas, concepts, and strategic recommendations to internal stakeholders.

Qualifications and experience

• A bachelor’s degree in Graphic Design, Marketing, Fine Arts, or a closely related creative discipline is required.
• At least 5 years of experience leading creative work is expected.
• A strong portfolio showing success in brand building, campaign development, and creative strategy is essential.
• Previous experience managing creative professionals and guiding teams effectively is important.
• Hands-on expertise with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects, is needed.
• Experience working across digital marketing channels and newer creative technologies is required.
• Background in motion graphics and video production is preferred within the role requirements.
• Understanding of web design, UX/UI concepts, and front-end development is valuable.
• Familiarity with project management tools and creative workflow platforms is expected.

Work environment

The position is based in Irving, Texas and follows an on-site working model, with hybrid collaboration days mentioned in the source. The workplace is a general office setting. There are no special physical demands for the role, though the job may involve some light lifting, bending, and extended periods of sitting.

Additional information

This role is not limited to only the duties listed above. Team members may be assigned other lawful or ethically appropriate job-related tasks by authorized leaders as needed. The outlined responsibilities also exclude incidental tasks that are not central to the core function of the role.

Employment is at-will and does not create an employment contract, whether explicit or implied.