Job description

Role overview

This contract opportunity is for a Creative Strategist focused on the gaming space. The assignment runs for 4 weeks, begins as soon as possible, is part-time, and is based in Germany. Applicants must be registered independent contractors.

What you’ll do

Spot cultural shifts, signals, tensions, and behaviours that influence audiences under 35 in Germany.
Stay deeply engaged with gaming culture, creator communities, and online spaces to uncover fresh brand opportunities.
Turn cultural observations and consumer insight into clear strategic directions.
Shape authentic and relevant ways for the brand to show up in culture.
Create compelling briefs that lead to original ideas and culture-led activations rather than standard ad campaigns.
Partner with creatives, marketers, and brand stakeholders to develop and deliver culture-first work.
Contribute to shared team understanding of gaming culture and how it can support brand growth.

What we’re looking for

Current residence in Germany is required.
Hands-on experience in the gaming industry.
Background in brand strategy, cultural strategy, creative strategy, or communications planning.
Strong understanding of German audiences, modern culture, and social behaviour.
Solid knowledge of gaming communities, creators, and platforms.
Ability to read cultural signals and convert them into strategic brand opportunities.
Experience writing creative briefs and collaborating with creative teams.
Excellent storytelling, presentation, and stakeholder management skills.

Additional information

This is not a salaried permanent role; it is a temporary contract engagement. The role is part-time and onsite in Germany. Start date: asap. Duration: 4 weeks.

Ideal background

Experience from a cultural strategy consultancy, gaming business, creator-focused agency, or innovation team would be especially useful. A strong grasp of gaming as a major cultural force for younger audiences is also valuable.

Focus areas

The role centres on identifying culturally relevant opportunities for under-35 audiences in Germany, shaping authentic brand positioning, producing inspiring culture-first briefs, and strengthening internal understanding of gaming’s influence on brand relevance and preference.

Eligibility

Candidates must live in Germany and be set up as independent contractors.

Creative Strategist