Sun Life

Direct Marketing

Sun Life

Ludhiana, Punjab, India · Full Time

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Experience
2+ yrs
Salary
INR 125,000 – INR 400,000 / year
Openings
1
Posted
3 hours ago
Work mode
In office
Education
Any graduate
Eligibility
Any graduate; candidates without a degree may be considered if they have at least 2 years of sales experience. Applicants should be 22 to 35 years old, have lived in the hiring city for 3+ years, and must own a two-wheeler with a valid driving licence.
Resume
Required to apply

Where you'll work

Job description

About the Company

ABCL is a publicly listed non-deposit-taking NBFC that functions as the parent entity for a group of financial services businesses. Through its subsidiaries and joint ventures, it offers an integrated range of solutions in lending, investments, insurance, and payments. The organization operates nationwide with a large workforce, a broad branch network, and a wide partner ecosystem. It manages assets of approximately Rs. 5.91 lakh crore, and its consolidated lending book exceeded Rs. 2 lakh crore as of March 31, 2026.

Role Overview

This role focuses on direct customer acquisition and relationship management for financial products. The position involves regular client interactions, lead follow-up, product explanation, cross-selling, renewals, and disciplined adherence to sales, compliance, and operational standards.

Key Responsibilities

  • Plan and conduct daily sales conversations focused on financial planning with prospective clients.
  • Build the customer base and work toward the assigned premium collection target.
  • Explain product features and details clearly to customers.
  • Work on company-provided leads for fresh business and cross-sell opportunities.
  • Sell additional products to current customers and help expand customer portfolios.
  • Maintain customer relationships to support policy continuation and renewals.
  • Follow sales systems, underwriting rules, operational procedures, compliance norms, and accurate data entry requirements.
  • Deliver the sales and financial KPIs assigned to the role.
  • Comply with the company’s sales process, AML and KYC standards, code of conduct, and internal rules.

Primary Mandates

  • The applicant must hold a graduate degree.
  • For candidates without a graduation degree, a minimum of 2 years of sales experience is required.
  • Preferred age range is 22 to 35 years.
  • The candidate should have lived in the hiring city for at least 3 years.
  • A valid two-wheeler and driving licence are mandatory.

Location

Ludhiana, India

Compensation

The role offers an annual salary range of INR 1,25,000 to INR 4,00,000.

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