Events Manager

Position Overview

This role is responsible for designing and delivering premium experiences that reflect the sophistication, accuracy, and exclusivity associated with Porsche, Bentley, and Lamborghini. The Events Manager will own a wide range of experiential programs, including high-profile dealer incentive trips and elevated events that strengthen the visibility of the financial services business.

The position requires close coordination with internal teams and outside partners so every activation runs smoothly and creates meaningful impact. Acting as a brand ambassador, this person will help build desire for the brands, deepen audience engagement, and encourage long-term loyalty.

The work is fast-moving and varied, so strong organization, sharp attention to detail, and the ability to handle several priorities at once are essential.

Core Responsibilities

• Direct the planning and delivery of customer, dealer, and internal events for Porsche Financial Services, Bentley Financial Services, and Lamborghini Financial Services while reinforcing the luxury image of the brands.
• Manage end-to-end event operations for PFS across the U.S., including venue sourcing, supplier negotiations, event registration, contract handling, tax reporting, PR/PO coordination, onsite support, and post-event review.
• Work closely with experiential and brand OEM teams to integrate Financial Services and PAI into each activation.
• Handle dealer-focused programs such as incentive travel experiences, F&I roundtables, new model launches, and dealer training sessions.
• Support internal gatherings such as all-team meetings, holiday celebrations, and team-building events.
• Coordinate customer-facing experiences such as Rennsport activations, The Amelia, Monterey Car Week, Porsche Club activations, and sports marketing programs as scheduled in the annual calendar.
• Support investor-related events, including capital markets and investor meetings.
• Develop executive agendas, run-of-show documents, and talking points, maintaining consistent brand standards and smooth execution.
• Manage event budgets and financial targets while coordinating agencies, vendors, and supplier teams across catering, vehicle transport, and logistical support.
• Oversee event technology, including web portals and apps, and prepare reports, presentations, and marketing materials for stakeholders.

Working Style and Supervision

This position comes with broad autonomy and a high level of decision-making responsibility. The role is expected to deliver complex, high-visibility events with minimal oversight, so sound judgment and strong leadership are important.

Education and Experience

• A bachelor’s degree in Hospitality Management, Marketing, or a related discipline is required; this may be replaced by 6 additional years of relevant experience.
• At least 6 years of experience managing corporate marketing, communications, advertising, and live event programs.
• Working knowledge of both conventional and non-conventional brand marketing approaches.
• Understanding of luxury customer behavior and current market trends.
• Proven experience bringing innovative ideas to life through thoughtful execution.
• Background managing collaborative projects from concept through planning and implementation.
• Knowledge of hospitality industry trends and practices.
• Strong track record in managing large budgets.
• Experience contracting and overseeing third-party vendors and onsite logistics.
• Automotive and/or luxury-sector experience is preferred.

Skills and Competencies

• Strong interpersonal, verbal, and written communication ability.
• Solid analytical and planning skills.
• Exceptional organization and close attention to detail, including editing and proofreading.
• Advanced proficiency with Microsoft Office applications, especially Excel and PowerPoint.
• Working knowledge of Canva and SharePoint.
• Ability to manage several workstreams at the same time.
• Comfort working with stakeholders across multiple departments and organizations.
• Ability to handle sensitive information with discretion.
• Self-directed work style with limited need for supervision.
• Capability to guide and manage others effectively.

Competencies

• Performance: driven by competition and results.
• Courage: able to act entrepreneurially.
• Enthusiasm: genuinely engaged in the work.
• Curiosity: willing to explore beyond the obvious.
• Integrity: fair, ethical, and honest.
• Transparency: open in collaboration and communication.
• Teamwork: able to debate ideas and collaborate well.
• Respect: values people personally and professionally.
• Customer Focus: makes decisions with the customer in mind.
• Leadership: thinks strategically, leads decisively, and develops others.

Travel and Work Environment

This position requires travel for approximately 75% of the time. The selected candidate must be able to travel independently up to 75% and communicate information verbally with managers and coworkers.

The role is based in a hybrid office setting and involves use of standard office equipment such as computers, phones, copiers, and scanners.

Reporting Structure

This position has one direct report: Events Intern.

Compensation and Benefits

The base salary range for this role is $118,000 to $125,000, with pay determined by location and other factors such as education, experience, knowledge, and skills. Compensation may be reviewed periodically to stay competitive in the market.

An eligible candidate may also receive a discretionary performance bonus.

• Paid vacation
• Paid holidays
• Paid sick leave
• 401(k) match
• Medical, dental, and vision insurance
• Tuition and certification reimbursement
• Life insurance
• Short-term and long-term disability coverage
• Subsidized gym membership program
• Subsidized vehicle leasing programs

Equal Opportunity and Privacy Notice

The employer is committed to equal opportunity and considers employment decisions based on merit, qualifications, and ability. Hiring and advancement are not influenced by protected characteristics such as race, color, religion, sex, pregnancy, parental status, national origin, age, disability, medical history, ancestry, genetic information, sexual orientation, gender identity or expression, marital status, familial status, domestic partnership status, family or medical leave status, military status, criminal conviction history, or other legally protected traits.

Applicants from California should review the California Applicant Privacy Notice.