Marketing Assistant

About the company

LGH is a long-established, family-run specialist in lifting equipment rental and has been operating for more than 50 years. The business is recognised across Europe for reliable equipment, deep technical know-how, and strong safety standards. It continues to invest in its equipment, technology, and people to create a workplace where teams can perform well and develop.

The company is looking for a committed, proactive team member who enjoys working with others, communicates well, and brings a positive, results-focused attitude. This is a good fit for someone who wants to contribute to a growing, people-oriented organisation.

Role overview

This position is for a practical and hands-on marketing assistant based in the Essen office. The role supports delivery of the marketing plan and works closely with the wider European marketing team in the Netherlands and the UK.

Key responsibilities

• Support the creation and rollout of marketing initiatives that align with the wider strategy and help strengthen the brand.
• Run social media activity, especially on LinkedIn and YouTube, following the communications plan and producing fresh, relevant content.
• Work with the marketing team to improve website visibility and support promotional activity.
• Assist with translations for content and other copy-led tasks.
• Prepare and deliver monthly reporting.
• Create visual materials for sales and commercial colleagues.
• Stay up to date with current marketing approaches, techniques, and industry best practice.
• Coordinate with external agencies as needed.
• Help support revenue growth by assisting the Marketing Manager with internal and external business development efforts.
• Take on additional marketing tasks when required by the wider team.

Essential experience and capabilities

The ideal candidate should have exposure to multiple marketing channels, including campaigns, blog content, advertising, events, email marketing, and social media. They should also be confident using Microsoft Office, social media monitoring tools, HubSpot, Google Analytics, and Canva.

A proactive mindset is important, along with the ability to research competitors, review market activity, and identify new business opportunities. Strong written and spoken communication skills are required, as well as the ability to work independently with good organisation and time management.

Desirable profile

A good sense of design and a creative outlook would be an advantage. Familiarity with technical products, or a willingness to learn through training and self-study, is also desirable. The company is looking for someone ambitious who wants to grow in the role and add value over time.

Working pattern

The role follows a Monday to Friday schedule, with 40 hours per week.

Benefits

• 25 days of annual leave, increasing by 1 day per year up to a maximum of 30 days
• Employee Assistance Program
• Quarterly incentive program
• Training and development programmes
• Length of service awards
• Recognition for personal milestones
• Free equipment hire
• Hybrid working where feasible

Salary

A competitive salary is offered.

Additional information

LGH is also described as a leading lifting equipment rental provider in the UK and supports customers internationally through a combination of specialist knowledge, equipment availability, and customer service. The wider group includes LGH Winches, which is presented as a winch specialist with Europe’s largest range of winches and support services such as maintenance, inspection, testing, refurbishment, and installation of high-level access and fall protection equipment. Another associated business, Rotrex OnSite, is described as a provider of cradle maintenance services, fall protection equipment, cradle inspection and testing, and cradle operator training.

LGH Winches also lists trailer-mounted winches, base-mounted winches, cable drum trailers, and onsite services among its offering. It serves a range of sectors including energy and renewables, infrastructure, cable installation, offshore cable pulling, pipelines, and wind farms.

About the company culture

Applicants are expected to fit a collaborative, service-driven culture and should be motivated, dependable, and eager to contribute to a company with sustained growth and a strong focus on people.

Working details

The role is based in Essen, North Rhine-Westphalia, Germany, and is onsite.