- Experience
- 7–10 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- Work from home
- Eligibility
- Candidates with 7-10 years of B2B marketing experience, particularly in demand generation, performance, and growth, are encouraged to apply. Proven ability to drive pipeline and ROI, experience building marketing functions, strong analytical and leadership skills, and excellent communication are es…
- Resume
- Required to apply
Job description
About DemandFactor
DemandFactor is a data-driven B2B growth and demand-generation company dedicated to assisting brands in identifying, engaging, and converting their future clientele. We implement comprehensive, full-funnel programs encompassing intent-based marketing, account-based marketing (ABM), content syndication, and performance marketing, all meticulously tracked for measurable pipeline impact.
About the Role
We are seeking a dynamic Marketing Director to establish and expand our marketing operations. This pivotal position requires a blend of strategic thinking and hands-on execution, encompassing brand management, demand generation, content creation, digital marketing, and performance initiatives.
Key Responsibilities
- Develop and implement the overarching marketing strategy for DemandFactor.
- Spearhead demand generation, ABM, and digital performance campaigns.
- Cultivate a robust brand presence and develop high-impact content.
- Collaborate closely with the Sales team to achieve comprehensive funnel objectives.
- Oversee marketing key performance indicators (KPIs), analytics, attribution models, and budget allocation.
- Build and lead a high-performing marketing team.
Qualifications
- A minimum of 7 to 10 years of experience in B2B marketing, with a focus on demand generation, performance marketing, and growth strategies.
- Demonstrated success in generating measurable pipeline growth and achieving a strong return on investment (ROI).
- Experience in establishing and scaling marketing departments from inception.
- Exceptional analytical, strategic planning, and leadership capabilities.
- Proficiency in communication and execution.
Why Join DemandFactor
- Opportunity to take on a high-impact leadership position.
- Full autonomy and ownership to shape the company's marketing direction.
- Work within a data-driven and innovative organizational culture.
- Enjoy a flexible and remote work environment.
Additional Information
This is a remote position based out of Denver, CO, but open to remote candidates.