Marketing Generalist

Role overview

This is a hands-on, high-impact marketing opportunity for a candidate in Canada who can help communicate complex technical solutions to professional and decision-making audiences in the utility and infrastructure sector. The role sits at the crossroads of technology, narrative development, and innovation, and it involves working closely with engineering teams and subject matter experts to turn technical ideas into clear, persuasive marketing messages. In addition to content work, the position covers campaign delivery, product marketing support, and community engagement. It is a broad, autonomous role suited to someone who enjoys variety, fast execution, and helping build a marketing function from the ground up.

This position is being handled by a partner company, which will manage applications and the next steps in the hiring process.

Key accountabilities

• Create and oversee polished written assets such as blog articles, white papers, case studies, press releases, and thought-leadership pieces aimed at a technical B2B readership.
• Work with engineers and internal experts to convert detailed utility and engineering information into messaging that is easy to understand and compelling.
• Contribute to product marketing by producing and updating one-pagers, brochures, and sales enablement collateral that supports company positioning.
• Help drive demand generation through email programs, nurture sequences, content distribution, and multi-channel campaign execution.
• Manage campaigns from planning through delivery, keeping teams aligned, assets on schedule, and messaging consistent across channels.
• Support customer engagement and community initiatives including webinars, user events, newsletters, and communications for industry audiences.
• Assist with marketing operations tasks such as event coordination, conference preparation, and organizing supporting materials and resources.

Requirements

• A bachelor’s degree in Marketing, Communications, Business, or a closely related discipline.
• Between 3 and 5 years of B2B marketing experience, preferably in enterprise software or other technically complex product environments.
• Strong writing and storytelling ability, with the skill to simplify sophisticated technical topics for different audiences.
• Solid knowledge of current marketing approaches, including campaign execution, content strategy, and core product marketing concepts.
• Experience collaborating with cross-functional teams and subject matter experts in fast-moving environments.
• Comfort using AI tools to improve efficiency, idea generation, and content creation workflows.
• Highly organized, flexible, and able to balance several priorities at once.

Compensation and benefits

The role offers a competitive compensation package that includes stock options, participation in long-term company growth, a health spending account, and a comprehensive benefits package. Paid time off and flexible work arrangements are also part of the offer. The company provides a remote-first environment with strong collaboration, ownership, innovation, and teamwork.

Work setup

This is a fully remote role open to candidates based in Canada. Working hours are flexible, with core hours typically from 10:00 AM to 3:00 PM.

Additional notes

The employer is a rapidly scaling technology company where the successful candidate will have the chance to help shape and expand the marketing function, with broad ownership across multiple responsibilities and close exposure to cross-functional teams. The hiring process includes AI-assisted screening support, but final decisions are made by humans. The company also notes a privacy notice stating that applicant data may be processed to evaluate candidacy and shared with the hiring employer in accordance with applicable data protection laws, including GDPR, and candidates may exercise rights such as access, rectification, erasure, and objection. Artificial intelligence may be used to support parts of the recruitment process, including resume review and response analysis, but it does not replace human judgment.