Marketing Lead

About Stem Health

Stem Health is creating a new kind of primary care experience in Canada. The model is built around proactive, membership-based care, where patients are supported by a dedicated Care Team that understands their full health story and stays involved over time. The clinic is planned to open in Toronto in Fall 2026, and telemedicine will begin in March 2026.

The organization is being designed to close the gap between tests, results, and next steps by offering advanced diagnostics, in-person care, and virtual support through one continuous relationship. The team is looking for someone who can help explain this story clearly and convincingly.

Role Overview

This is the company’s first dedicated marketing hire. The role carries end-to-end ownership across brand, content, paid acquisition, the website, B2B sales support, and member communications. The position reports directly to the CEO and offers broad autonomy without a heavy approval process.

The ideal candidate is a senior marketer who has already built demand generation programs, created the operating playbook, and launched campaigns that delivered measurable results. Experience in trust-driven categories is especially valuable, where strong brand building and performance marketing work together rather than compete.

The role suits someone who thrives when given a blank canvas, wants close exposure to both the product and the people it serves, and maintains a high personal standard without needing close supervision.

Demand Generation and Paid Acquisition

• Create and manage a focused acquisition engine for both individual members and employer accounts, from planning through execution.
• Oversee paid media on Meta and Google, including budget allocation, creative guidance, audience targeting, and performance tracking.
• Set realistic goals with leadership and communicate results clearly using leads, cost per lead, and conversion data.
• Experiment quickly, retain what performs well, and stop what does not.
• Develop referral and partnership initiatives that support paid media and build credibility in trust-sensitive channels.

Brand and Content

• Protect and apply the Stem Health brand consistently across every customer touchpoint, including the clinic, website, social media, email, print, and events.
• Develop clear, warm, and grounded copy for ads, one-pagers, pitch decks, newsletters, and email campaigns.
• Build a steady content program around The Pulse blog, social platforms, and member email communication.
• Translate the care model into stories that help people relate to the service, not just understand its features.

Product Marketing and B2B Support

• Partner with clinical and product leaders to position the Annual Health Assessment, membership options, and standalone offerings in a simple and persuasive way.
• Shape audience segments, value propositions, and reasons to choose Stem Health for both consumer and employer audiences.
• Lead launch planning for new services, including positioning, messaging, and rollout coordination.
• Provide the B2B team with practical sales materials such as product briefs, FAQs, talk tracks, and pricing summaries.

Website, Tools, and Reporting

• Own the stemhealth.ca website, including site structure, page content, user journeys, and conversion paths.
• Select and manage a streamlined set of tools for CRM, email, analytics, and automation.
• Direct external creative partners, agencies, and freelancers when specialized support is needed.
• Report to leadership with transparent updates on leads, conversions, acquisition cost, and return on spend.

Experience and Background

• Bring 6–10 years of marketing experience, with at least 2 years as the sole owner of a marketing function or as a senior individual contributor.
• Have demonstrated success driving demand that contributed measurably to revenue or membership growth.
• Be comfortable owning paid acquisition budgets on Meta and Google with direct accountability for results.
• Know how to brief, guide, and quality-check creative teams, agencies, and freelancers.
• Be fluent in digital marketing across web, email, paid media, SEO, analytics, and automation.
• Have product marketing judgment and the ability to turn a complex care offering into messaging that resonates with executives and first-time members.
• Have worked in health, wellness, executive health, hospitality, or another premium, trust-based environment.

Working Style

The right candidate has operated as the most senior marketer in the room, takes initiative without waiting for permission, and is comfortable setting the standard for others. They should enjoy working closely with clinical teams, members, and Care Advocates so that real-world insight shapes the work.

This person should be action-oriented, decisive, and comfortable refining plans based on performance. The environment is early stage, so the role requires accountability, steady communication, and a willingness to keep moving while adapting quickly.

Additional Information

This is a full-time onsite role based in Toronto, Ontario, Canada. The posting does not specify salary, number of openings, education requirements, application deadline, or start date.

The company message closes with: “Care rooted in you.”