Marketing Manager

Role overview

This position is responsible for shaping and delivering hotel marketing that stays true to the brand while helping drive revenue and support broader property goals. The role blends traditional, digital, and social media marketing, with a focus on building awareness, preference, and share in the market. It also includes promoting food and beverage offerings to both hotel guests and local audiences, coordinating with regional teams, and ensuring all local marketing activity works in sync with sales efforts.

The role covers strategy, content, partnerships, public relations, outlet marketing, social media, and asset development. It also requires reporting on campaign outcomes and keeping internal stakeholders informed on performance.

Job details

Job number: 26073147

Job category: Sales & Marketing

Location: 2800 Opryland Dr, Nashville, Tennessee, United States, 37214

Schedule: Full time

Remote status: Not remote

Position type: Management

Pay range: USD 71,000 to 92,000 per year

Bonus eligibility: Yes

Key responsibilities

• Create and run the hotel’s overall marketing approach, including plans and budgets that support business priorities.
• Work with hotel leadership and revenue teams to shape demand generation and promotional strategy.
• Review monthly marketing spend against accruals and forecasts with finance.
• Partner with operations to develop and deliver property-level programming and activations aligned with brand standards.
• Act as the brand steward for the property, ensuring all communications reflect the correct voice and positioning.
• Manage email, digital, paid media, and third-party channel marketing, and confirm campaigns are executed correctly.
• Support group lead generation and adjust strategy using performance reports and stakeholder feedback.
• Oversee internal and external partners to ensure marketing deliverables are completed on time.
• Build the annual digital marketing plan and identify new revenue-driving opportunities through digital and local channels.
• Monitor SEO performance and recommend updates with support from the relevant digital team or agency.
• Lead content strategy and manage content across Marriott.com, OTA channels, and third-party or group sites.
• Oversee photography usage, including search images, pre-arrival assets, and gallery content.
• Create landing pages and discovery pages when needed to improve content presentation.
• Manage guest communications such as confirmations and pre-arrival messaging.
• Develop and maintain partnerships, including coordination with Marriott Digital Services and other internal or external collaborators.
• Keep Area Directors of Marketing informed with recommendations and actions based on trends and findings.
• Handle public relations support, including agency coordination, messaging, and event execution where applicable.
• Identify outlet marketing opportunities and support food and beverage programming with the F&B Director.
• Set and manage social media strategy, including paid social spend and content planning support.
• Lead asset development such as collateral, photoshoots, and distribution of marketing materials.
• Measure campaign and digital performance, share results, and manage marketing invoices and submission processes.
• Take on other reasonable tasks assigned by leadership.

Candidate profile

The role calls for a professional who can combine hotel marketing, digital strategy, content oversight, partnership management, and performance analysis. Strong relationship-building, collaboration, and negotiation skills are essential, along with the ability to work across marketing, revenue, operations, and external vendors.

Education and experience

Applicants should have either a 2-year degree in Marketing, Public Relations, Business Administration, or a related field plus 4 years of experience in sales, marketing, digital, or a related professional area, preferably with hospitality marketing or digital advertising exposure; or a 4-year bachelor’s degree in Marketing, Public Relations, Business, or a related field plus 2 years of experience in sales, marketing, digital, or a related professional area, preferably with hospitality marketing or digital advertising agency experience.

Equal opportunity statement

The employer states that it is an equal opportunity organization and welcomes applicants from all backgrounds. Hiring and workplace decisions are made without discrimination based on disability, veteran status, or any other protected status under applicable law.

About the employer

Gaylord Hotels focuses on meetings and experiences, creating energetic environments, services, and programs that bring people together. The brand emphasizes creative, entrepreneurial team members who deliver thoughtful, guest-focused service and offers broad career growth within a larger hospitality portfolio.