Marketing Manager

About the Role

This opportunity is for an ambitious, commercially focused Marketing Manager to steer the Ireland/Islands (IOI) marketing direction for well-known Irish brands, including Coleraine and Golden Cow in Northern Ireland, plus Charleville and Dairygold in IOI.

The position carries significant responsibility: you will own the brand, oversee P&L performance, and lead a team of two. The role is central to setting brand direction, accelerating growth, and delivering high-quality marketing that resonates with both families and retail customers.

You will join a fast-moving, adaptable and growth-oriented business where initiative is encouraged, accountability is valued, and learning never stops.

This is a hybrid position with two days each week in the Naas office, specifically Tuesday and Wednesday. It also involves occasional travel to partner locations in London and Dublin, as well as company sites across Ireland and the UK.

About Kinisla

Kinisla is an integrated farm-to-fork food business with a major consumer foods footprint and a strong dairy and nutritional ingredients division. Sustainability and innovation sit at the centre of its approach, from working with local family farms to creating high-quality dairy products across the value chain.

With more than 50 years of experience in milk processing, dairy and nutritional technology, and product innovation, the business holds a strong position in the global food sector. Its portfolio includes recognised dairy brands such as Cheestrings, Charleville Cheese, Coleraine Cheese, Dairygold, Golden Cow and the SMUG range. Its farm-to-food model and close relationship with 2,800 milk suppliers create a distinctive market position and strong customer appeal.

Milk is sourced from some of the world’s most productive grazing land and produced through Irish family farms known for a very low carbon footprint. Through innovation, expertise and sustainable practices, Kinisla aims to shape the future of dairy while supporting farmers, customers and communities.

Headquartered in Tralee, County Kerry, the company operates manufacturing sites in Listowel, Charleville, Newmarket and Farranfore, along with 29 Farm & Home stores across the region. Its footprint in Northern Ireland and the UK includes Portadown, Coleraine and Ossett. Globally, the organisation employs more than 1,600 people across Ireland, Northern Ireland, the UK, the USA, the Netherlands, Spain, Germany and China. In 2024, turnover was approximately €1.3 billion.

Key Responsibilities

• Set and own the marketing strategy for the IOI and Northern Ireland Irish brands portfolio.
• Take responsibility for full P&L delivery, with a focus on profitable expansion and stronger return on investment.
• Convert brand direction into annual plans that balance commercial targets with brand-building goals.
• Spot and evaluate growth opportunities across markets, channels and consumer groups.
• Plan and lead integrated campaigns across ATL, BTL, digital, social and shopper channels.
• Collaborate with media, creative and BTL agencies to deliver distinctive, insight-driven campaigns.
• Make sure every activation is effective, consistent with the brand, and commercially worthwhile.
• Develop and maintain an innovation and renovation pipeline for the IOI brand range.
• Work with the Innovation Lead, Insights, NPD and Category teams to launch new ideas successfully.
• Keep the portfolio roadmap relevant, consumer-led and viable from a business perspective.
• Partner with Sales, Category, Insights, Supply Chain and Finance to create joined-up brand plans.
• Align with Irish leadership teams to prioritise work and open up new growth opportunities.
• Promote a strong understanding of consumers throughout the organisation.
• Lead, coach and motivate a team of two direct reports.
• Strengthen marketing capability across the team and encourage creativity, ownership and development.
• Create an environment where people feel supported, empowered and energised.

Candidate Profile

• Substantial FMCG marketing experience; experience in consumer goods is preferred, though not mandatory.
• A proven background in developing full-mix campaigns, including digital and social activity.
• Strong commercial judgement, with direct experience managing P&Ls.
• Solid people-management experience with the ability to inspire, coach and grow talent.
• Excellent communication skills and confidence in managing stakeholders.
• Experience working closely with agencies and cross-functional teams.
• A strong interest in brands, creativity and consumer-first thinking.
• A proactive, entrepreneurial mindset that treats the business as if it were your own.
• A collaborative approach that builds strong internal and external relationships.
• Curiosity, resilience and a willingness to keep learning and pushing boundaries.
• Genuine interest in food and enthusiasm for working on well-known household brands.

What the Employer Offers

• 25 days of annual leave, excluding bank holidays.
• Health care coverage.
• Matched pension contribution.
• Access to a benefits platform with discounts and cashback from major retailers.

Additional Information

The organisation values people from a wide range of cultures, backgrounds, lifestyles and experiences. It promotes an inclusive, positive environment where everyone can contribute their perspective and help improve the business.

Recruitment and selection are based on the skills and competencies needed for the role and are carried out on merit. The company states that it does not discriminate on the basis of gender, race, class, economic status, ethnic background, sexual orientation, age, political beliefs, veteran status, marital status or any other protected characteristic.

Applications from recruitment agencies will not be accepted unless business terms have already been signed. No recruiter fee will be paid in those circumstances, and the same applies to CVs or candidate profiles sent directly to hiring managers.