Marketing Manager

Position overview

This role leads marketing efforts for Zeekr Singapore, with the main goal of building a strong premium brand image and ensuring a clear, consistent tech-luxury message across every customer touchpoint. The position is based in Singapore and involves close coordination with local distributors and regional headquarters so that all activity stays aligned with Geely & Zeekr’s global brand direction and standards.

Brand and marketing strategy

• Help shape and deliver integrated marketing plans for Singapore that reflect the global brand positioning and strategic direction.
• Keep the premium technology and luxury identity consistent across all communication channels and brand touchpoints.
• Assist with the planning and rollout of brand campaigns, vehicle launches, and other major marketing initiatives designed to grow awareness and market visibility.

Digital marketing and social media

• Work with the local distributor to design, run, and improve digital campaigns across platforms such as Meta, Google, and other relevant channels.
• Lead performance marketing efforts aimed at attracting high-quality leads and increasing brand reach.

Media relations and PR

• Support media outreach, press handling, and public relations activities that help strengthen the brand’s presence.
• Coordinate media events, press drives, and brand storytelling initiatives.

Distributor marketing support

• Align closely with the local distributor on marketing direction, campaign delivery, and brand messaging.
• Provide marketing guidance, toolkits, and brand assets to support dealer-level marketing activity.

User operations

• Plan and execute user engagement programmes that improve customer loyalty and enhance the ownership experience.
• Build community connections through owner events, engagement activities, and platform improvements.

Cross-market collaboration

• Collaborate with the wider marketing team to share knowledge, maintain alignment, and ensure consistent execution across markets.

Job requirements

Applicants should hold a bachelor’s degree in Marketing, Business Administration, Communications, or a related field. The role calls for 5 to 8 years of marketing experience, ideally in automotive, luxury, technology, or premium consumer brands. Candidates must already be based in Singapore and have a strong understanding of the local market, consumer behaviour, and media landscape. Experience working with an automotive principal or distributor is highly preferred. A background in integrated marketing, digital campaigns, and on-ground activations is also important.

Skills and competencies

The right candidate should bring strong brand marketing knowledge, confidence in digital ecosystems, and the ability to manage campaigns end to end. Experience with product launches, marketing events, and brand activations is expected, along with strong stakeholder management and cross-functional coordination skills. The role suits someone who performs well in a fast-moving, dynamic environment.

Language requirements

Excellent spoken and written English is required. Mandarin will be an advantage for regional coordination.

Additional advantage

Experience in the EV or new energy automotive sector will be considered a strong plus.