Product Manager

Role overview

PRYPCO is hiring a Product Manager for its Services Business Unit in Dubai. This role sits within the Product team and reports to the GM of Services BU on a line basis, with functional reporting to the CPO.

The business is a Dubai-based proptech company focused on reshaping real estate investment through fractional ownership, blockchain-based tokenization, and end-to-end property services. Through its work with the Dubai Land Department and VARA, it offers access to premium property opportunities within a regulated, innovation-driven environment.

The Services Business Unit acts as the company’s growth laboratory, designed to identify, launch, and scale service offerings that create value from the outset. Current verticals include Golden Visa Services, which supports investors with UAE residency by investment processing; Wills & Legacy (InstaWill), a solution for expatriates to prepare legally valid UAE wills; and Prypco Advance, a B2B deal aggregation platform for real estate agents. The team is also assessing additional service ideas, making this a fast-moving and entrepreneurial part of the wider business.

What the role involves

This is a hands-on individual contributor position for someone who can take early demand and revenue signals and shape them into structured, scalable service offerings. You will own the full experience for one or more verticals, from the first customer interaction through delivery and follow-up, while also reducing manual effort through smart automation.

• Convert service lines with early traction into repeatable and scalable operating models by defining the process, pricing, and packaging needed to support larger volumes.
• Redesign each service journey end to end, improving the path from first contact to final delivery while removing unnecessary manual work.
• Create automations with no-code and low-code tools to reduce operational and CRM workload as demand grows; you are expected to build simple solutions yourself rather than wait for engineering resources.
• Work closely with Marketing on positioning and lead generation, with CRM on lifecycle and retention, with Tech on technical scoping, and with Ops on fulfillment and delivery.
• Track the key metrics for each vertical, including funnel conversion, turnaround time, and cost to serve, and use those insights to decide what should be improved, automated, or expanded next.
• Support the evaluation of new service opportunities as the BU expands, applying the same focus on customer experience and operating scale to future initiatives.

What success looks like

• At least one promising vertical has been transformed from a manual, ad hoc process into a productised service with a defined flow and healthy unit economics.
• The customer experience is noticeably stronger, with fewer manual steps, faster turnaround, and better conversion or satisfaction across the journey.
• The automations you develop reduce repetitive operational work in a measurable way, allowing the team to grow output without increasing headcount at the same pace.
• Teams across Marketing, CRM, Tech, and Ops view you as a dependable operator who communicates clearly, ships work effectively, and needs limited oversight.

Candidate profile

We are looking for someone with 3 to 5 years of product management experience, preferably in services, marketplaces, or other operationally intensive products rather than purely self-serve software.

You should be comfortable acting as a builder, using tools such as Zapier, Make, Retool, or n8n to prototype flows and create basic automations without depending entirely on engineering support.

Strong customer journey thinking is essential, along with practical experience mapping, simplifying, and redesigning experiences from start to finish.

This role also requires a proven ability to drive outcomes through cross-functional partners such as Marketing, CRM, Tech, and Ops, even without direct managerial authority.

You should be confident setting KPIs, interpreting funnel and operational data, and using evidence to guide decisions.

Bonus experience

• Background in legal, immigration, wills, or other regulated and professional service environments.
• Experience with B2B platforms or marketplace products, especially those serving agents or brokers.
• Experience building a new product from the ground up in a startup or 0-to-1 setting.
• Familiarity with consumers, businesses, or regulatory environments in the MENA region or the UAE.

Additional details

Level: 4, Product Manager.

Team/Department: Services Business Unit, Product.

Reporting lines: GM, Services BU (line) and CPO (functional).