Reddit Lead

About the Role

Pepper works with brands to improve organic growth across search, AI search, and other non-paid channels. Reddit has become a major part of that mix because it influences purchase research, appears prominently in Google results, and is frequently referenced by AI tools such as ChatGPT, Perplexity, and Google AI Overviews. This role is focused on building a credible, high-value Reddit presence for customers that drives trust, visibility, and demand.

As the Reddit Lead, you will manage Reddit strategy and execution for a group of customer accounts within the Organic Growth pods. You will determine where each brand should participate, how it should engage, and how Reddit can support both search visibility and pipeline growth. You will have playbooks, AI-enabled workflows, and a collaborative team to support your work.

Key Responsibilities

• Define the Reddit approach for each customer, including which subreddits matter, how the brand should engage, and what effective participation looks like.
• Develop an authentic presence that contributes meaningful value to communities rather than promotional noise.
• Find and participate in discussions where buyers are already talking about the category, the problem, and possible alternatives.
• Design and execute formats that perform well on Reddit, such as helpful responses, AMAs, founder-led participation, and carefully placed brand contributions.
• Use Reddit as a listening channel to capture customer language, objections, and content ideas that can inform the wider pod.
• Measure performance and communicate results clearly to customers.

What This Role Requires

• Strong familiarity with Reddit culture and the unwritten norms of different communities so brand participation builds trust instead of backlash.
• Understanding of how Reddit threads can surface in Google results and be cited by AI engines, and the ability to shape participation accordingly.
• A developed perspective on community-led growth and how it builds over time.
• Ability to balance brand objectives with community expectations while keeping the presence believable and sustainable.
• Practical, hands-on Reddit experience, including knowledge of what earns upvotes versus what gets removed.
• Comfort with strong writing and sound judgment so your tone stays human, helpful, and aligned with the brand.
• Ownership mindset and the ability to manage work across a small number of accounts.
• Comfort working with AI tools to improve speed and productivity.

Preferred Background

• Experience building a community, subreddit, or brand presence on Reddit.
• Exposure to organic growth, content, social, or community-focused work.
• Familiarity with social listening and the connection between Reddit, SEO, and GEO.

Why Join

• Own a channel that is becoming increasingly important for both search and AI search.
• Receive practical support through onboarding, playbooks, AI workflows, and a capable pod around you.
• Work with a focused set of accounts, allowing you to go deep instead of spreading yourself too thin.
• Have room to grow as the team expands.