Retail Marketing Coordinator

Role Overview

Crown Affair is hiring a highly organized and proactive Retail Marketing Coordinator to help execute retail marketing and sales operations, with a particular focus on Sephora. This position is suited to someone who wants to grow a career in prestige beauty retail marketing and gain hands-on exposure to retailer marketing, product launches, merchandising, sales support, and cross-functional brand work in a fast-moving, high-growth environment.

The role partners closely with the Manager, Retail Marketing & Sales and collaborates with teams across Brand, Creative, Product Marketing, Operations, and Education to bring retail plans to life.

Core Responsibilities

• Help plan and deliver retailer marketing initiatives across Sephora and other key retail partners, keeping work on schedule and aligned with both brand and retailer goals.
• Assist with product launches, retail campaigns, promotional events, sampling programs, and seasonal initiatives, turning brand strategy into retailer-facing execution.
• Prepare and submit retailer launch assets such as product details, pricing, imagery, copy, timelines, and operational documentation to support smooth launches.
• Keep internal and external calendars, trackers, and timelines current so milestones and deliverables stay organized and on track.
• Handle retailer requests and communications with prompt follow-up and execution across accounts.
• Support the creation of retailer meeting decks, presentation materials, and post-meeting recaps.
• Assist with sales reporting by maintaining trackers, monitoring promotional performance, and reviewing retailer placement data for planning and recap purposes.
• Conduct competitive reviews and market research to surface opportunities in the prestige beauty space.
• Create visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring stakeholder alignment and accuracy.
• Coordinate asset uploads and copy changes across retailer platforms so product pages reflect current brand standards and launch timing.
• Audit product pages on retailer sites to maintain accuracy, consistency, and merchandising alignment, and help close content gaps when needed.
• Track ratings, reviews, and customer sentiment on retailer pages and flag meaningful trends or feedback themes.
• Organize cross-functional feedback loops between internal teams and creative partners to keep assets moving on time.
• Support launch planning and execution across retail accounts by working with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and external retail partners.
• Monitor timelines and milestones across multiple projects, identify risks early, follow up on outstanding items, and keep teams aligned to deadlines.
• Help coordinate store events, retail activations, conferences, trainings, and experiential marketing efforts, including logistics, timelines, creative assets, shipping, and vendor communication as needed.
• Assist with sampling, gratis, gift-with-purchase, and seeding programs in partnership with Operations and Supply Chain, making sure inventory, timing, and retailer requirements are met.
• Work with internal stakeholders to ensure retail initiatives support broader marketing campaigns and business priorities.
• Look for ways to improve workflows, documentation, and cross-functional processes to strengthen efficiency and operational excellence within Retail Marketing.

Requirements

• A bachelor’s degree in Marketing, Business, Communications, or a similar discipline.
• 1–2 years of experience in retail marketing, trade marketing, ecommerce, merchandising, sales support, or a comparable area.
• Prior exposure to Sephora or the prestige beauty retail environment is preferred.
• Strong working knowledge of Google Workspace; familiarity with Asana or another project management platform is a plus.
• Excellent organization, written communication, and project coordination skills.
• Ability to manage several deadlines at once while staying accurate and detail-focused.
• Strong interest in prestige beauty, retail, and the evolving Sephora ecosystem.
• Comfort operating in a fast-paced, high-growth setting.
• A collaborative mindset and willingness to partner across teams.
• U.S. work authorization is required.

About Crown Affair

Crown Affair is a haircare brand built around helping people rethink their relationship with their hair through accessible luxury products, education, and community. The company creates products designed to work together as part of a complete ritual, not just a routine, and partners with craftsmen and chemists around the world to make thoughtfully sourced formulas people can use every day.

Compensation and Benefits

The expected base pay for this role is $70,000 to $80,000 per year. Final compensation will depend on factors such as experience, skills, education, and budget.

Eligible team members may receive benefits including health insurance, wellness and remote support programs, paid leave, education-related programs, unlimited PTO, paid holidays, and other offerings. Many of these benefits are partially or fully covered by the company.

Additional Role Details

Department: Retail and Sales

Reporting to: Manager, Retail Marketing and Sales

Work setup: Remote role, with Los Angeles or New York preferred

Employment type: Full-time