Assistant Store Manager

Role overview

The Assistant Store Manager supports the day-to-day running of the store, helps deliver a smooth shopping experience, and steps in to manage operations when the Store Manager is unavailable. The role combines customer service leadership, sales execution, stock control, team coordination, and store presentation oversight.

Sales and customer experience

• Keep customer needs front and center in every store decision.
• Set the tone for excellent service by leading through example.
• Drive the team to meet or outperform sales goals.
• Make sure every team member understands the store’s KPIs and targets.
• Roll out promotional stock offers effectively on the shop floor.
• Use practical sales actions to lift store performance and revenue.

Store administration and operations

• Review store administration regularly and fix any issues promptly.
• Adopt procedural changes smoothly and make sure they are applied effectively in the store.
• Work with the Store Manager to define sales targets and deliver them.
• Track sales results and interpret KPI trends.
• Support revenue growth through well-planned sales initiatives.
• Oversee inventory processes and merchandising to keep products available and well presented.
• Maintain accurate stock counts and ensure timely replenishment.
• Keep the store layout and product presentation aligned with brand standards.

Visual merchandising and stock presentation

• Ensure the store has the right stock mix and sufficient stock levels to maximize sales opportunities.
• Maintain a strong standard of visual merchandising and store upkeep across the team.
• Communicate stock changes and layout updates clearly to all staff.
• Ensure the team follows retail standards consistently.
• Manage back-of-store operations and replenishment of merchandise.

Team management and staffing

• Plan staff schedules, including working hours, days off, and vacations.
• Handle staff concerns and complaints with professionalism.
• Provide ongoing performance feedback and coach team members when needed.
• Encourage team participation in setting store goals and building action plans.
• Ensure staff present themselves in line with company image and dress code.
• Track and manage employee leave.

Security and compliance

• Ensure store security procedures are followed at all times.
• Maintain strong awareness of stock and cash security across the store.

Professional conduct

• Apply corrective action and progressive discipline when required.
• Be dependable, reliable, and punctual.
• Protect employee and employment-related information with strict confidentiality.
• Act with integrity and high ethical standards in all decisions.

Experience and education

The preferred candidate will bring 3+ years of progressive experience in a customer-focused retail role, along with solid management exposure, leadership ability, and problem-solving capability. A bachelor’s degree in business administration, retail management, or a related discipline is preferred.