Audience Development Lead

About GlobalData

GlobalData runs an intelligence platform designed to help leaders make informed decisions in fast-moving and uncertain environments. By combining proprietary data, specialist human insight, and AI built for the platform, the company enables organizations to anticipate change, act quickly, and lead with confidence.

Its solutions support more than 5,000 organizations across major industries worldwide, providing intelligence that informs strategy, innovation, risk management, and sustainable growth.

Why Join

GlobalData is at an important stage of expansion and is seeking driven, curious, and ambitious people who want to contribute to its mission of turning uncertainty into opportunity for leading organizations. The culture is energetic, entrepreneurial, and demanding, with a strong emphasis on learning and professional growth.

Role Overview

The Audience Development Lead will be responsible for increasing participation in events, awards, webinars, and thought leadership initiatives. The role focuses on building strong connections with senior decision-makers across the Middle East and key global markets, including C-suite leaders, government representatives, project owners, and industry experts.

Success in this position depends on understanding business needs, clearly explaining the value of MEED’s programmes, and developing trusted relationships with influential stakeholders.

Key Responsibilities

• Reach out to senior leaders in priority sectors and identify prospects with strong relevance to the programmes.
• Develop and maintain relationships with executives, government contacts, and other industry influencers.
• Contact prospects by phone, email, and LinkedIn to encourage engagement.
• Present the value of MEED’s events, awards, webinars, and thought leadership offerings in a clear and persuasive way.
• Drive attendance from high-quality participants across events, roundtables, webinars, and awards.
• Support the attendee experience for flagship events, webinars, and industry roundtables.
• Ensure attendee profiles match event goals and client expectations.
• Track engagement activity and attendance forecasts accurately.
• Share regular updates on progress against targets.
• Identify businesses and projects that could be suitable for award entries.
• Use relationship-based outreach to encourage award participation.
• Guide potential entrants through the submission process.
• Help widen representation across industries and award categories.
• Research companies, sectors, and decision-makers to build targeted prospect lists.
• Monitor market changes and spot new opportunities to engage audiences.
• Continuously improve the relevance and quality of the audience base.
• Manage activity within CRM and project management tools.
• Keep workflows organized and reporting accurate.
• Suggest improvements to outreach methods and audience engagement processes.
• Work proactively to remove blockers and create opportunities.

Requirements

• Excellent spoken and written English.
• Professional and confident telephone communication.
• Comfortable speaking with senior executives and other key decision-makers.
• Strong interpersonal, communication, and relationship-building abilities.
• Highly organized with strong attention to detail.
• Self-driven, proactive, and able to work independently.
• Comfortable meeting targets and working to deadlines.
• Strong research and targeting skills.
• Experience in events, media, sales, audience development, recruitment, business development, stakeholder engagement, or a similar customer-facing role.

What Success Looks Like

• Consistently delivering high-quality audience participation.
• Building trusted relationships with senior stakeholders.
• Maintaining structured and accurate workflows.
• Contributing ideas that improve audience engagement processes.
• Helping drive the commercial success of MEED’s events, awards, and content programmes.

Additional Information

This position is based in Dubai, UAE, and is listed as a hybrid role. GlobalData offers a range of employee benefits covering health, finances, fitness, travel, technology, and more, with details varying by region.

GlobalData is an Equal Opportunity Employer and is committed to providing an inclusive workplace. Hiring and employment decisions are made without discrimination based on gender, age, disability, religion or belief, sexual orientation, marital status, race, or any other protected or unjustifiable condition or requirement.