Digital Director

Role overview

This position sits at the senior end of a major digital client account in Auckland. The opportunity is to shape the digital direction for a significant financial services client that is investing heavily and looking for smarter, more innovative ways of working. The role combines brand-building and performance-driven activity, with responsibility for leading a high-impact digital agenda rather than simply supervising execution.

What you will do

• Own the digital strategy across the client portfolio and ensure it supports broader business goals.
• Guide digital activity across both brand and performance channels from planning through to delivery.
• Work as a strategic client partner who solves commercial challenges, not just media requests.
• Push innovation across channels, platforms and data capability.
• Lead the digital contribution to integrated responses and new growth opportunities.
• Manage, mentor and develop a strong team of Digital Managers.
• Set a high standard for campaign planning, activation and reporting.
• Spot opportunities to grow investment and encourage more effective digital solutions.

What we are looking for

• Senior-level experience in digital, with comfort operating directly with clients.
• Background across both brand and performance environments.
• Strong commercial judgement and the ability to grow accounts.
• Solid knowledge of platforms, data and measurement approaches.
• Leadership capability with a track record of building strong teams.
• A challenger mindset that improves ideas rather than simply delivering against briefs.

Why this opportunity stands out

• Large-scale client: a major financial services account with meaningful investment.
• Balanced scope: equal attention on storytelling and measurable outcomes.
• Autonomy: the role leads the digital agenda rather than inheriting a fixed approach.
• Ambition: the client is actively seeking innovation, not just optimisation.

About the company

MBM is one of New Zealand’s leading media agencies, working across media, digital and technology with some of the country’s best-known brands. The culture is described as collaborative, curious and action-oriented, with an expectation that people think boldly and move quickly.

Additional information

This role is part of the Publicis Groupe network and comes with access to a broad set of employee programs and benefits, including wellbeing support, flexible ways of working, learning and career development, global collaboration tools, inclusive leave policies and confidential wellbeing assistance.

• A comprehensive Wholeself program supporting physical, mindful and financial wellbeing.
• Access to a creative and rewarding office environment with a flexible working approach.
• Use of the global AI platform Marcel for mobility and collaboration opportunities.
• More than 15,000 learning programs through Marcel Classes.
• Career Conversations to support feedback, development and goal achievement.
• Diversity, Equality and Inclusion programs including Viva! Women, Égalité, enABLE and Embrace.
• Work Your World flexibility allowing up to 6 weeks per year to work from anywhere in the world.
• Supportive culture for employees with life-threatening illnesses through the Working With Cancer pledge.
• Inclusive leave options including fertility treatment, menopause, flexible public holidays, gender affirmation and parental leave.
• Up to 18 weeks paid primary carer leave plus generous secondary carer benefits.
• Access to counsellors, psychologists and other professionals through Sonder.

Equal opportunity and application note

Candidates are encouraged not to rule themselves out if they do not meet every requirement listed. The hiring approach values inclusion, collaboration, adaptability, fearlessness and integrity. The organisation also states a commitment to diversity, inclusion and equity across race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. Reasonable adjustments can be provided for applicants with disability or additional support needs during the application process.