Assistant Manager - Sales

Role overview

This position focuses on driving revenue growth across stores while strengthening customer satisfaction and retail execution. The role includes setting up and maintaining retail-standard operating procedures, supporting store staffing needs, and ensuring the brand is represented through strong sales performance and exceptional service.

Sales and profitability

• Track and improve key performance metrics such as units per transaction, average transaction value, monthly sales, sales per square foot, sales turnover, shrinkage control, and conversion rate.
• Establish store sales targets that support overall profitability.
• Support Area Managers and Store Managers in improving store productivity through efficient use of resources.
• Help reduce operating expenses through process improvement and automation.
• Ensure company SOPs, policies, procedures, and loss-prevention audit requirements are consistently followed across stores.
• Check that visual merchandising standards are implemented and maintained in every store.
• Hire and train staff in selling skills, customer handling, teamwork, and brand-specific etiquette.
• Review employee performance annually and encourage open communication through coaching and motivation.
• Make decisions on operating and visual standards based on store requirements and customer needs.

Employee development

• Work with the Brand General Manager and training team to identify learning and development needs.
• Create succession plans in coordination with the Brand General Manager.
• Set KPIs and KRAs for direct reports and conduct performance reviews with feedback.
• Participate in hiring operational staff when needed.
• Ensure team capability through suitable learning and development initiatives.

Communication and coordination

• Run regional sales and operations meetings on a regular basis.
• Share performance feedback with Area Managers and Store Managers against company goals.
• Support participation in the loyalty program, Club Apparel.
• Attend weekly meetings with the General Manager and senior leadership to review business plans, achievements, and improvement areas.

Stock management

• Review store inventory in consultation with the Brand General Manager and Brand Managers.
• Build a cooperative working relationship among the General Manager, Area Manager, Brand Manager, Store Manager, and Buyers/Planners to improve sales.
• Monitor slow-moving and obsolete stock with Brand Managers.
• Ensure Store Managers maintain effective stock security controls.

Store design and project coordination

• Participate in the design and layout planning of new store projects.
• Prepare a new store schedule before the design stage begins.
• Guide the concept architect through design and implementation activities.
• Lead regular project update meetings with the Projects team.
• Support the territory during setup and merchandising activities.

Additional responsibilities

• Strengthen brand visibility and contribute ideas for marketing and brand awareness.
• Handle legal matters connected to store management, store openings, and planning.