Demand Creation Specialist – Abu Dhabi, UAE

About the Role

This full-time position is based in Abu Dhabi, UAE, within Unilever Food Solutions (UFS). The role is centered on accelerating sales growth and deepening market reach in the food service industry by building strong customer partnerships and delivering solutions that suit customer needs and the wider market environment.

About Unilever Food Solutions

Unilever Food Solutions is Unilever’s second-largest business unit and one of the three leading brands within the Foods Business Group. It is a global food service leader operating in more than 76 countries with around 4,000 employees. The business follows a B2B model focused on supporting chefs and helping them do their work better.

UFS has a clear long-term ambition for 2030, with goals tied to turnover, profitability, product excellence, AI-enabled customer experience, and a strong winning culture. The team is known for delivering consistently, adapting quickly, and staying ahead of market trends through initiatives such as the Future Menus Report, which highlights emerging culinary directions and inspires innovation for chefs worldwide.

The culture emphasizes speed, simplicity, trust, ownership, and continuous growth. Employees are encouraged to learn, unlearn, and relearn while working in empowered, end-to-end roles across functions. The organization also places strong focus on employee development, leadership capability, and engagement.

Job Purpose

Your core objective is to expand sales and improve market penetration in the food service sector. You will do this by developing trusted relationships with key customers, identifying their needs, and offering tailored culinary and commercial solutions using Unilever’s product range. In doing so, you will help strengthen customer satisfaction, build loyalty, and support the overall growth of UFS in the UAE.

Main Responsibilities

• Manage HORECA customers end to end to meet sales goals and performance indicators.
• Develop trusted, long-term relationships with customers and act as a reliable advisor.
• Offer complete culinary solutions aligned to customer needs, market conditions, and the UFS portfolio.
• Create commercial outcomes that work for both the customer and UFS.
• Support customers in improving revenue and/or operational efficiency.
• Secure additional product listings with existing customers.
• Encourage greater use and consumption across multiple SKUs.
• Use sound judgment when retaining customers and negotiating agreements.
• Develop practical solutions to business problems and new opportunities.
• Make decisions based on financial viability and profitability.
• Implement marketing-led initiatives throughout the year.

What You Need to Succeed

The role calls for leadership behaviors focused on delivering strong execution, setting high standards, caring about customer needs, and staying ahead through continuous learning and development.

Experience and Qualifications

• At least 2 years of outdoor sales experience in Food & Beverages.
• At least 2 years of experience in the UAE market, specifically Abu Dhabi.
• Professional background in hospitality management, food technology, nutrition, or hot and cold beverages.
• Strong command of both English and Arabic.
• A valid UAE driving license is required.

Skills

• Business understanding
• Customer account development
• Clear verbal and written communication
• Presentation delivery
• Selling ability
• Analytical thinking

Leadership Expectations

You should bring energy, resilience, accountability, and a collaborative approach. The role expects a person who looks for better ways of working, maintains high standards, keeps the consumer’s needs in focus, and uses data and evidence thoughtfully to identify opportunities and improve outcomes.

Terms and Conditions

This is a full-time role based in Abu Dhabi, UAE.

Equality and Inclusion

Unilever is committed to equity, inclusion, and diversity. Candidates who need support or access arrangements during the hiring process are encouraged to share those requirements at the time of application so the recruitment journey can be supported appropriately.