SEO Performance Manager

Role overview

Global Wave Group is hiring an office-based SEO Performance Manager in Albany, Auckland. This role reports to the Global Marketing Manager and focuses on strengthening the company’s off-site search visibility, brand authority, and online reputation.

The position is centered on off-page SEO, backlink development, brand monitoring, and managing how the company appears across search results and third-party platforms. It also involves reducing the impact of inaccurate, outdated, negative, or misleading content about the business.

What you will do

• Create and run an off-page SEO plan that supports wider marketing and business objectives.
• Set up and maintain a structured backlink-building program through outreach, partnerships, digital PR, and guest posting.
• Research and secure strong backlink opportunities from relevant, authoritative websites.
• Review backlink quality regularly, including toxic or broken links, and coordinate cleanup or disavow actions when needed.
• Keep track of branded search results so the first page of search engine results shows accurate and positive information.
• Spot harmful, outdated, or misleading articles and use suitable strategies to respond to, correct, suppress, or offset them.
• Work closely with the Content and PR teams to place positive brand stories, case studies, and thought-leadership content on external platforms.
• Oversee and improve company profiles on review sites, directories, social platforms, and industry listings.
• Track online reviews and public feedback, working with Customer Service and other relevant teams when responses are needed.
• Use SEO and reputation-tracking tools to monitor performance and gather insights.
• Prepare recurring reports covering off-page SEO results, online reputation status, and progress against key performance indicators.

Required background

This role calls for a bachelor’s degree in Marketing, Communications, Business, or a related discipline, along with at least 3 years of practical SEO experience. Of that experience, at least 1 year should be dedicated to off-page SEO or link-building work.

Experience handling online reputation, brand mentions, or digital PR initiatives is highly desirable. You should also have a strong understanding of search engine behavior, backlink quality, and white-hat link-building methods.

Comfort with common SEO platforms such as Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics is important. The role also requires sharp analytical thinking, strong written communication, attention to detail, organized working methods, and a proactive, solution-oriented approach when dealing with negative content or reputation issues.

Additional information

The position is based in the office in Albany, Auckland, New Zealand.

The salary field was not provided in the source.