Visual Merchandiser

Position Overview

This role focuses on shaping, delivering, and communicating in-store visual concepts that strengthen the presentation of the brand, its products, and services. It also involves coaching store teams to execute merchant-led visual presentation practices and to handle daily, weekly, and seasonal visual merchandising activities.

Brand Image and Store Presentation

The incumbent is expected to protect and enhance the brand’s visual identity by maintaining high presentation standards across windows and the sales floor. The goal is to create attractive displays that also support commercial performance.

• Apply the brand’s visual merchandising standards consistently.
• Coordinate store displays in line with brand direction and strategy.
• Build floor plans that improve visual impact and customer flow.
• Place merchandise, signage, fixtures, and layout elements appropriately.
• Document each change made to merchandise displays with photographs.
• Use lighting creatively to strengthen window presentation.
• Reposition new collections effectively and refresh the store as trends evolve.
• Design store layouts according to product categories.
• Ensure all merchandise is displayed correctly and neatly.
• Gather reviews and feedback related to merchandise presentation.

Additional Responsibilities

• Partner closely with operations and brand management teams to support sales growth.
• Collaborate with the VM Manager and sales staff to meet commercial targets.
• Support store pre-opening activities and visit stores in a timely manner to confirm that brand standards are being implemented correctly.
• Research current market trends and lifestyle patterns to inform visual merchandising decisions.